Amazon is preparing "Amazon Meal Kits" to deliver the "only cooking only" ingredient kit

Amazon,Blue ApronService that delivers "original ingredient kit" with all the ingredients necessary for cooking and original recipe like "Amazon Meal KitsIt is now clear that preparations are in progress.

Amazon is already selling pre-packaged 'Meal Kits' as it bites into service from Blue Apron and others - GeekWire
https://www.geekwire.com/2017/amazon-already-selling-pre-packaged-meal-kits-bites-service-blue-apron-others/

In America there are Blue Apron andHelloFreshDelivery service of "food kit" which cook and eat at home using pre-prepared ingredients and recipes such as, etc. is increasing popularity. Meanwhile, Josh Chad, one of the readers of the news media · GeekWire, told me that a similar service "Amazon Meal Kits" started on Amazon.

In the beginning of July 2017, Mr. Chad realized that "Amazon Meal Kits" appeared in the search results of Amazon's fresh food delivery service "Amazon Fresh". Looking back at the user's review, it seems that the service started from late June. Chad, who was using other food kit home delivery service Blue Apron, HelloFresh, Sun Basket, Home Chef, was also interested in this Amazon Meal Kits and made an actual order.


Chad ordered "Steak Au Poivre" to make a steak for himself and his wife. The content of the kit is "recipe that can be easily managed by the chef" and "fresh ingredients that are perfectly divided", according to the site the contents look like this. Foodstuffs will be delivered in a state that washing, peeling and cutting are almost completed.


The recipe looks like this. You can see that it is written in fairly detailed stages.


About the ingredients Mr. Chad said, "The steak was 8 oz (approx. 230 g) and it was at least the selection quality level of the US Department of Agriculture" "There are no strange cutting methods such as those found in other ingredient kit home delivery services Peas were very fresh, dirty, very sweet, the onions were diced, and fresh like unseen when asking for the same recipe in other services The green coconut has also arrived.If overall evaluation is made, it was nine out of ten points despite being made at home. " "Everything about meals was good, but Parmesan fried and pepper cream sauce was a highlight among me."

At the time of article creation, "Amazon Meal Kits" seems to have 17 kinds of kits such as roast chicken in addition to the steak, and service is provided only to some users on a trial basis. The price range is various, but the cheapest one is $ 15.99 (about 1800 yen). Mr. Chad who actually used the service said that he felt that the box containing the ingredients was "slightly smaller" than the similar service, and said that "all was easily recyclable except for the plastic bag containing the ingredients" It is.


Speaking of Amazon, food chainWhole Foods MarketTo $ 13.7 billion (about 1.5 trillion yen)Announcement to announceIt is thought that it will be promoting expansion of Amazon Meal Kits by just using it and using its brand power and distribution network.

Although it is Blue Apron, which is a competitive service of Amazon Meal Kits, due to Amazon's acquisition of Whole Foods MarketStock price fell by 11%I heard he did.