A meaningful meaning of a CM movie that encourages Apple's transition to Android users to iPhone
Entitled "Life is easier on on iPhone (Life is easier for iPhone)", campaign to encourage Apple to transfer devices to iPhone for Android users. Several short movies of about 15 seconds are released, but in just 15 seconds, it is clearly shown that "When you move from Android to iPhone, this will be the case!"
Apple targeting Android users with latest iPhone ad campaign | 9to5Mac
https://9to5mac.com/2017/05/22/apple-targeting-android-users-with-latest-iphone-ad-campaign/
In addition to movies, Apple publishes the following website. "In order to transfer data from Android to iOS, you do not have to move data from Android to somewhere"Move to iOSBy installing an application called "Google Play from the application called" Photos, movies, contacts, email accounts, and free apps installed from Google Play, you can safely transfer them to the iPhone " Although it seems, switching of the terminal is actually easy! It is shown that.
Switch from Android to iPhone - Apple
https://www.apple.com/switch/
YouTube accountSo, by switching from Android to iOS, movies showing the image how the various things become "easy" are released.
You can easily transfer image data without doing anything! The movie showing that things are as follows.
iPhone - Photos - Apple - YouTube
A woman looking at a picture of a cat on the wall in an area written as "your smartphone".
Suddenly a mysterious male pair came up ... ...
I will move photos and women towards the place written as "iPhone".
After the transition, the two male pairs retreat.
Without doing something by yourself, women continue to look at the painting just like previous smartphones. This is a clear indication that "moving images from Android smartphone to iPhone".
Also, privacy is clearly shown.
iPhone - Privacy - Apple - YouTube
In the area called "your smartphone", when you wake up in the morning and read a newspaper while drinking coffee, a strange man sticks out from behind.
A men who intentionally jealousy.
So, when you move to the iPhone area ...
Everyone is never exposed to the newspaper article I am reading.
...... and so on, it is a short movie whose situation changes as you move through the area of "your smartphone" "iPhone", but this is very easy to understand "change". In the movie below, the theme is "jumping", the word "becoming easier" is expressed acrobatically.
iPhone - Jump - Apple - YouTube
In a movie with the theme of "speed", express how high-performance chips realize speed.
iPhone - Fast - Apple - YouTube
In addition, movies with the theme of "music" are very light and easy to understand.
iPhone - Music - Apple - YouTube
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