A survey revealed that advertisements of Google products were prioritized on Google search rather than competitors

When you perform a search on Google, ads related to the search content are displayed together with the search results. When The Wall Street Journal looked at the ads shown in Google search results, it turned out that 91% of searches were showing ads from Google products.

Google Uses Its Search Engine to Hawk Its Products - WSJ
http://www.wsj.com/articles/google-uses-its-search-engine-to-hawk-its-products-1484827203

Research for WSJ raises concern over just how much Google advertises its products on its own ad platform | 9to5 Google
https://9to5google.com/2017/01/19/google-ads-pixel-nest-search/

Google sure loves its house ads
http://www.usatoday.com/story/tech/talkingtech/2017/01/19/report-google-uses-search-push-its-products/96782908/

Google products appearance rivals in 91% of searches, report finds
http://www.cnbc.com/2017/01/19/google-products-appear-before-rivals-in-91-of-searches-report-finds.html

The Wall Street Journal conducted the investigation in December 2016. In the survey, 25,000 searches were conducted, of which 91% said that Google related products were displayed more preferentially than competitors' products.

For example, when searching "Smartphone" "Phone", the company's first original smartphone on sale at the Google Store "Google Pixel"Advertisements offered preferentially, sometimes the advertisement of the product was arranged in three consecutive times. Also, if you search for "Watches" and Android smartphone searches for "Smoke detector"AcquisitionThe product of "Nest" that was done was preferentially displayed.


A Google spokesperson on this matter said, "We carefully designed the marketing program so that AdSense ad auctions are not affected.All our bids are determined by bidding by other advertisers if the amount is determined "In addition, regarding our bidding, we have stricter rules and processes than customers."

The survey was conducted about one week after The Wall Street Journal submitted the survey results to Google and it was found that the advertisement of Google related products which was 91% in the first survey was down to 19% . Also, The Wall Street Journal says, "Almost all ads on the Google Store have disappeared." However, at the time of the first survey, Google had a large advertising campaign tailored to the release of Google Pixel, and the number was changed as the Google Pixel ad campaign was closed at the second survey , The possibility that it is pointed out is pointed out.