"Travel is not a recommendation Discovery (Discovery)", Airbnb interviews what he aims for

Due to the power of technology, it is not a uniform way of traveling like "staying at a hotel and walking around the city with a tour", rather than "like having you stayed at a local people's house and taught to the local people It is possible to make a personal traveling way "traveling based on the information you gave us." As one of the tools to enable such a method,Gave a shake to the hotel industryOf the travel platformAirbnbis. In New YorkA bill to stop the spread of new accommodation categories made possible by the InternetIt has been reported that the former system and the form of new service collide with each other, but what is the situation surrounding Japan's Airbnb? So, I've heard about Airbnb Japan's representative Yasuyuki Tanabe about what the current Airbnb Japan is aiming for and the new service "Trip" that suggests a new travel form.

Let's travel with people who live.
https://www.airbnb.jp/

When entering Airbnb's office, is this a cafe or something? Although a fashionable space like that spreads out, this room is modeled on the room of the actual Airbnb host (lender). And the one shown in the image below is Mr. Yasuyuki Tanabe, Representative Director of Airbnb Japan.


GIGAZINE (hereinafter, G):
First of all, Airbnb departs from the style of staying someone in an extra room on the extension line of the homestay, but in the case of Japan why it is strongly taken up only by the residential side which lends a vacant house. Also, even if you actually search Airbnb's host in Japan, people like Osaka and Kyoto have many properties that are managed by one person.

Most of the cases that are causing problems are not only those who lend their own vacancies as homestays but some of those who use Airbnb as a hotel business tool, but because of the large number of properties It is an impression that has been noticeable in evil.

In San Francisco and New York, Airbnb himself crackdown on professional dealers who are deploying multiple properties by one person without proper permissionNew rule called "1 host 1 listing"Although I am doing it, is there any idea in Japan to regulate such?

Airbnb Japan Representative Director Yasuyuki Tanabe (hereinafter referred to as Tanabe):
First, the circumstances surrounding the home share and the housing market will differ for each city, including whether rules are already being created for home-sharing. Basically, rules that are easy and easy to understand are built. Depending on the location, the number of housing supply is limited, so there seems to be an unintended effect. On the other hand, while revitalizing "home sharing at home", on the other hand, in the city which has already completed making optimal rules for "short-term rental other than home" that affects housing supply, as a platform The idea of ​​"one host 1 listing" is launched as a thing that can be helped.

There are 8.4 million vacant houses in Japan, and 4 million of them are already available for lending. Although it becomes speculation, I believe that the country is examined as opportunistic market "short-term rental" other than "home sharing". In Japan, there are possibilities that various lending methods will be born in the future, so we are looking for clear and easy to understand rules as soon as possible.

Since we are not in a position to make rules, we can not say that "It is better to have these rules", but since Airbnb operates in 191 countries globally for 8 years, its knowledge humbly Thank you for sharing, I have been participating in discussion meetings etc. for the last 3 years.

G:
What is the study meeting?

Tanabe:
The Liberal Democratic Party of Tourism Nation Investigation Committee, the IT Comprehensive Strategy Headquarters 'System Investigation Review Meeting on IT Utilization, the Study Group on Mizuho Labor and Tourism Office' s "Housing Service", the " Discussion - Regulatory reform in night-holiday service - ", the area revitalization working group, and so on. We have provided opportunities to attend discussion meetings etc, including other than these, to provide information as much as possible so that we can help policy decisions. Rather than saying "There is a uniform way in all cities", I am giving opportunities for cooperation in making rules that are appropriate for that city.


G:
Is it an image that we will adapt locally?

Tanabe:
You are right. Now, various plans are coming out at rapid pace, and we are told that new rules can be made in 2017.

G:
Release of AirbnbWhen actually reading, "Senior generation after retirement who finished paying loan, lending an empty room of my home where the child is no longer independent, as a host, also as an exchange with the overseas travelers as a host I hope Airbnb's ideal style is "I hope I can add as much lonely income as a pension alone".


Tanabe:
As you can tell, I think that it is actually more correct to have various stories and lenders. Various story comes out when you meet host people.

G:
What is a story?

Tanabe:
"There are also no opportunities to go outside after being nested by a child, and when I was feeling lonely, there are also voices that I became energized by interacting with various people by hosting." Also, depending on the region, I also hear that foreigners came to the place where foreigners had not been able to come so far and began offering hospitality throughout the city. There are people who loan rooms with various thoughts and there are various needs to borrow, and it is one of the attractions that both sides are matched well. It may be correct that "There are many hosts" rather than "hosts like those".

G:
Is this "trip" which was the previous announcement exactly on the extension line?

Let's travel with people who live.
https://www.airbnb.jp/new


Tanabe:
Yes. Airbnb 's most pleased service so far has been in the core who is seeking to interact with local people, by interacting with local people.

Airbnb was a service that started at home when founder Brian Cheskey and Joe Gevia are living together, the first guests were three.

What did Airbnb pursue for the night-stay service so that you can build "trust" with strangers? - GIGAZINE


Amoru, one of them, came from India and he seems to have a relationship with Brian. A few years later Brian asked Mr. Amor "What was left in my first stay?" The memories remaining on Amor's cell phone were not "houses".

What I remembered is the content that I talked with Brian, the images and pictures of Joe helping me with various things, such as being introduced to the community of Brian and Joe, It was 'people' there.


The act is "to stay at home", but the content that is actually being enjoyed is that you can catch up with local people and the lives of local people. So, "There are various ways to interact?" There is something that there are more various things to do with people, and as a natural flow there is a "trip" Was born.

Although I will not lend a house, I ask guests to "I will introduce my community" or "I have a passionate activity" This is what the locals say I think that it is an experience of "trip" that you can catch a glimpse of that you are living in the wind "," I am doing such a way of enjoying ".

G:
So the trip is rather experience based, rather than tied to the house, land, building or room so far, is it an image close to the tour?

Tanabe:
Although it is based on experience, it is different from the tour. We call the whole service "trip", in which there are information on accommodation, experience and spots. Although it is undecided in Japan, as a long-term vision, services such as flights are planned to enter in the future.

G:
It is different from the package, right?

Tanabe:
It differs from the package. From beginning to end, including services to be launched from now on, the services that support travel are collectively called "trips".

G:
Whether each combination is free or not, for example, if you can combine "stay" and "experience", is it suitable for the image that only "experience" is established?

Tanabe:
I agree. It is also possible to join only what you want to do and use only the services you want to use.

G:
Airbnb is a service that the host side of the accommodation registers with Airbnb and develops, but what happens in the case of a trial "experience"?

Tanabe:
As a host wanting a host of experiences can register "experiences" by registering experiences on Airbnb, as well as accommodationCtoCThe platform is the same.

G:
Is it a feeling that a person providing an accommodation can provide "experience" alone, rather than offering "experience" with plus alpha?

Tanabe:
Even if you do not offer accommodation, you can offer your experience alone.

G:
In short, it means that even if you do not have anything you can do this kind of thing.

Tanabe:
I agree with you. As for the hosts of the experience, we are requesting you to register from the page "Why do not you try providing the experience?" On the website. The requested experience content must satisfy our quality standards.

Let's travel with people who live.
https://www.airbnb.jp/experiences


G:
I see. Do you think what kind of things will be offered in the experience as images of deployment in Japan?

Tanabe:
We believe that there are many possibilities. I think that "80% of the population will be pleased" but not unique.

G:
Have you already received lots of entries?

Tanabe:
We have not announced the number yet, but it is increasing.

I think that it is people who have specific knowledge and skills that can provide "experiences" to "make me want you to tell this to me."

Regarding quality standards, I will tell you three of them with some big categories, "Knowledge and skills" "Whether that person has passion for meeting people" "For various people Can you offer hospitality? " Hosts who satisfy the quality standards will post their experiences on the website. Since the process has just begun, the process itself is still to come.

G:
Is launch of experiences simultaneous all over the world?

Tanabe:
The cities launched in 12 cities (Los Angeles, San Francisco, Miami, Detroit, Havana, London, Paris, Florence, Nairobi, Cape Town, Tokyo, Seoul) will be expanded to 51 cities including Osaka in the future. Tokyo is in the city that was first chosen.

G:
If we go on talking about this, there is no image to do in the metropolitan area, but there are Tokyo in 12 cities that have already begun. I did not understand the image of the provision of experiences in Tokyo very well in Tokyo, but what kind of experiences do you expect?

Tanabe:
For now, for example, a host offering experiences in Tokyo has various fields such as Japanese sweets making experience, kendo experience, yoga experience and so on.

In another example, there are a host familiar with sushi and a host connected to the restaurant. There are opportunities to relax at places that you can not usually experience, or to ask the sushi shop's boards directly about the sushi you can not hear.

G:
There is such a thing, too.

Tanabe:
Depending on the knowledge of the host and the connection you have, you can experience the joy of experiencing things you can not experience on your own.

G:
For example, since the building of the editorial department of GIGAZINE is an old ryokan, you can do it if you wish to register Airbnb, but is something like "a tour of the editorial department of GIGAZINE!" Valid as "experience"?

Tanabe:
Depending on what you experience, can you tell us a bit more in detail?

G:
Is it an image that it is OK as an experience if it says "trying local interviews with them?"

Tanabe:
Interesting. I feel that it is interesting if there is the back side of the editorial department that you can go in the building you can not go on and you can show it because it is your company. If you are interested in editing and producing articles like "I really want to see what you are making articles," I think that the guest's interests and the experience provided will be the same. And I think how to make it even more interesting. For example, if the host is me and I say "We are off this time, so alternate hosts will host", maybe it's not a unique experience. I think that "what I can provide because it is me" is preferable.

G:
I see. It is a person-dependent image rather than a place.

Tanabe:
I agree with you.

G:
NHK's "BlatamoliIn the program called "Tamori" is walking with a locals' detailed expert, is it such a feeling?

Tanabe:
It is exactly the same, but moving is not the main focus, but being able to share such knowledge and experience as well as experiencing workshops together is the key. For deep experience, people are important too.

G:
It is a person rather than a building or a place.

Tanabe:
Since it is important that this person will be interesting, it is important to look at websites and applications so that the hosts are introduced at the beginning of each page of the experience "I am such a person".


G:
Indeed, that's why people come to the front.

Tanabe:
Yes. When asking "I am doing something like this, am I interested in this kind of things?" If you ask, "I am curious if you do it" We assume that customers will be attracted to .

G:
Although the story will change a bit, overseas Airbnb opponents are proud of a considerable scale. For example, in the case of the United States, a website operated by a nonprofit organization "National State Political Fund Research Institute"According to a survey of "Follow the money""Airbnb opponents are made up of hotel industry, labor union of hotel employees, individuals and companies belonging to the real estate industry and have donated more than $ 26 million to the Governor of Cuomo, lawmakers, and city council members since 10 years. , Shot Better, an opponent group consisting of residents, politicians, and residential activists, said that in order to develop an advertising campaign accusing Airbnb to hide its profits and condemn it to escape "billion unit taxation" around the world, 10 It is planned to invest $ 100,000 in scale. "

In fact, in New York State, "Users who made Airbnb's recruitment for short-term stay forbidden by state laws cost $ 1000 (about 113,000 yen) for the first violation, $ 5,000 (about 569,000 yen) for the second time, He will be subject to a fine of 7,500 dollars (about 850,000 yen) in the third and subsequent times ", and Airbnb himself issued a law against this state lawI am suing New York City(On December 5 (Monday) after the interviewAirbnb withdrew the lawsuit).

Airbnb to appeal the city as regulating the lending of the room is illegal - GIGAZINE


In Japan as well, there seems to be outrageous municipal level bills? I think that there is a fear that there is also a will to Airbnb at the present stage is willing to do rubbing with local rules, right?

Tanabe:
We feel that we are considering prospectively. On November 25Sharing Economy AssociationI participated in the discussion of "Share Economic Summit 2016" which was held for the first time in Japan, but I was able to do a positive discussion at that time as well.

G:
I see. In short, Airbnb does not agree with the stance of "We do not know" about the neighborhood, does not it understand that understanding that it is a stance of "doing well and looking for something that calms down together"? Of course, it is not a position to decide rules.

Tanabe:
As you say. We are not in a position to decide the rules. Although we are a platform to the last, we are modestly thinking that there may be services that can help you in the context of creating a system that allows retired people to continue to be active, in the context of vacant rooms and local creation. I am talking with people from various local governments, and how to use it differs depending on the region, but feeling that it is a correct way of thinking to make rules that can utilize the unique platform called Airbnb We are.

G:
That's exactly what I want to hear next.

In fact, for example in the case of Shinjuku,According to the official blog of Mr. Yohei's sweetheart Parliament of Shinjuku City, Complaints concerning people's nights stayed in 115 cases from April to September and 95 cases in the previous year greatly exceeding the number of annual cases in the previous fiscal year and the discussion was carried out after the "Shinjuku-ku Convention Review Meeting" On the other hand, even if we can ask opinions from people with academic backgrounds, local town councils, shopping districts, etc., because we are not a member of the conference as people seeking private accommodation, we think that there are no options other than regulation Originally it is necessary to first discover the direction of self-regulation before establishing the ordinance by dialogue with a business entity such as Airbnb etc. Because the marriage of AIRBNB is a foreign company, Although it is currently the case that communication is difficult not only at the local government but also at the national level, improvement is necessary in the future.In addition, concerning business owners who manage the property, the municipality will mainly deal with it , Even if visiting the site there is no supplier It seems that there are many cases where it is difficult to touch itself because it is in existence. "

This way of writing it seems that Airbnb Japanese corporation does not do anything at all, but in fact it is not such a thing.

Tanabe:
As our policy, I will refrain from talking concretely here, including the existence of interaction, in respect of the relationship with each ministry and municipality. It is a fact that we continue to cooperate in places where we want to promote easy-to-understand rule making about effective utilization of "sharing economy" including companies other than us. I believe that various things will be solved if these points are clarified.

G:
It is scattered here and there that municipalities etc can not contact Airbnb. How can a municipality contact Airbnb? If you want Airbnb to come and talk to you, how do you get in touch?

Tanabe:
We have a special public policy team and we are working with government agencies in various countries including the Japanese government. Also, in June 2016, Christopher Lehain, our global policy team's global top, came to Japan to hold a seminar for Japanese media, and we decided in which city I explained to you whether you are doing such efforts. We have started to build relationships with local governments in order, but there are facts that the number of local governments (local public bodies) in Japan exceeds 1,700.

G:
So, it is said that correspondence is possible with inquiries, it is fitted with the feeling that it is always open, is not it?

Tanabe:
We are mainly dealing with public policy teams.

G:
As I listen to the current story, I do not reject the dialogue separately, and if I can ask, I will go and answer.

Tanabe:
I agree with you.

G:
What on earth what happens is something unknown about what happens here and there and what kind of discrepancy happens here, I heard that the local authorities have not actually asked about it in the past. It is because it feels.

Various municipalities say that Airbnb says it, but when you see what is being reported most of them leave Airbnb left behind, it seems as if you are doing an absentee trial, so "this is strange" I thought.

Airbnb is a service that has been operating since eight years ago, and it is not done as a "new store opening next." And yet, I doubt why they are being treated like this, why do you think that?

Tanabe:
I think it is a difficult question. First of all, we believe that there are various opinions when a new service comes up. And we have been advancing talks not focusing on one by one but also focusing on the part of the whole country "to make rule easy to understand quickly". There are many things we have learned through consultations so far and we have never been here so far and we share our findings with each other while continuing dialogue with government agencies and local governments in various countries, I also got various guidance while I got there.

I am afraid that it will be repeated, but our top priority is to make rules and mechanisms that are easy to understand as safely as possible, not only for Airbnb but also for share economies, home shares and short term rental, It is up to you.


G:
The current top priority is in enacting rules as a whole, is not it?

Tanabe:
As you say. It was mainly helping to create rules as a whole. At the same time, if there is something we can help you more and more we are cooperating. Actually, I have been involved in various regions and have continued efforts such as information sharing "What is host" "with Airbnb" for the past three years. Recently, an alliance announcement between Airbnb and Kamaishi city in Iwate prefectureI was allowed to do. As far as we can, we are active with priority.

G:
I see. Although the talk changes, since the former headquarters of GIGAZINE is in Osaka city, I visited the office of Osaka city actually on November 8 (Tue) and asked the necessary documents for application, "I stayed at least 6 nights On the premise of the illegal that it is illegal not to have to exchange the lease contract with the guest every time except within seven days, it is illegal even within the special zones, the necessary documents are national strategy special area foreign residence facility management project specific identification If the applicant is a juridical person, a copy of the articles of incorporation or donation acts and registration matters if the applicant is a corporation, a copy of the resident's card if the applicant is an individual.After that, the terms of the lease contract and the contract , A drawing clarifying the structural equipment of the facility, a copy of the list of resident registries, a copy of the notice of fire compliance notice, and a copy of the water quality inspection report if the water to be used is other than tap water like well water. In the case of rental property, all lease contracts related to facilities A copy of the written copy and a copy of the document evidencing that the owner and the lessor have agreed to serve for the project are necessary and a document evidencing that the property is not violated in the case of the property In addition, the outline of the facility construction facilities and the necessary services for staying foreign passengers etc., the overview sketchbook, the guide on how to use the facilities to be installed in the living room Finally, it was used to notify the neighboring residents I would like you to submit a document stating the materials and methods of dissemination and results of implementation. "

I am tired of talking just now, but most cases that Airbnb can provide legally in other countries where the service is deployed have complicated procedures like Japan, and indeed all hosts are Is it in a state of clearing? Is it only that Japan alone is troublesome or is it that the foreign countries are not troublesome so far?

Tanabe:
We are asking questions in the National Strategy Special Area Law which sets out the exception of the ryokan lawSpecial zone nights accommodationThat's the story. We recognize that the ryokan law itself as the rule of principle itself is not clear. Even individuals think that it is important to understand the law easily without consulting a lawyer's teacher, and that registration procedure is simple and realistic. This spirit is talking in all cities, not only in Japan, and in fact, in the cities that have already begun to formulate new rules, cases where homeshare can be done in a very simple way are coming out more and more I am reading. Paris, London, Amsterdam are good examples. I think that it is important part, so Japan is also looking forward to proceeding in a direction that makes procedures easier.

G:
That is why it is linked to the fact that the high priority is the maintenance of the rules.

Tanabe:
As you say. We believe that simple and realistic rules are necessary after clearing Unclear.

G:
I actually watched this necessary document and thought that it would be impossible to create a mechanism that would allow all of them to be grouped together by uploading it on a netbook form.

Tanabe:
I think that it would be good if such a mechanism is to be taken.

G:
It would be nice if Airbnb provided a service that would make such complicated processing easier ... .... However, it is said that there are no rules in the first place.

Tanabe:
Thank you for your suggestion. Airbnb is a platform that can match host and guest, but we hope to cooperate with the country and local government as well and we have been doing activities.

G:
A case such as Paris still came out today,According to Forbes' report on 24th October, In Korea, it seems that it became a big deal to delete many Airbnb hosts from the listing, but is there any possibility to delete all illegal hosts in Japan at the same time?

Tanabe:
First of all, there are some errors in the facts about the press that has been issued on the premise of your question, I will tell you just in case, we will take responsibility of the host and give you a real travel experience that Airbnb guests expect We promise to build and maintain Korean host community that we offer. Since August 2016, Airbnb deleted 1,500 listings in a building of the type called office tell because it does not conform to our vision of the Korean community is an accurate fact is.

Next, since it is not yet visible what the new rule will look like, I think that it is difficult to say "what to do". However, we are determined to fully fulfill our role as the roles of users, their roles as platformers, and the roles of the national government and local governments are clarified.

G:
It is at this stage that Airbnb does not know what to do if it is not clear here if it is part of the rule of the neighborhood that I have repeated many times from the previous time.

Tanabe:
First of all, it is important to clarify.

G:
I see. This is also very personal, but as I asked the insurance company when updating the fire insurance, it seemed a little troublesome if the guest who stayed at the host like Airbnb got a fire etc It was a story that it would be that. Airbnb has already been deployed in many countries for 8 years, but how about such insurance in other countries?

Tanabe:
There is a system called host guarantee, and we guarantee up to 100 million yen according to the regulations. Also, regarding the case where the guest is injured in the house, there is a system called Airbnb host compensation insurance, and we will support up to 100 million yen according to the provision.

Safety measure. Guaranteed.


G:
It is good to think that it applies even in Japan?

Tanabe:
Yes, although it is applied basically, it follows the provisions of the contract etc. for each individual case.

G:
Mr. Mitsui Sumitomo KaishiPrivate house insuranceSo I thought, "It looked like Airbnb ... ...." If it is not that Airbnb's own insurance is not applied, why further insurance? I did not understand a bit well so I asked.

Tanabe:
The reason why shearing economy is interesting is that various local services are spreading around the service, so I think insurance is probably so. For example, I think that it is one of the attractions that various peripheral business such as helping cleaning and helping hand over keys are born locally.

G:
In short, what we are talking about now is that services and users are spreading in various economic spheres, like the story I mentioned earlier, but they are not using Airbnb in the vicinity of users and plan to use them in the future It is that there is no inconvenience to those who do not gain any benefit from Airbnb.

Tanabe:
Although I have no intention of saying such a story, coexistence with the region becomes very important as the service becomes bigger in the future. So, for exampleContact point for neighborsIn the United States, we partnered with a condominium management company to experimentally test a mechanism that will return profits not only to the host but also to everyone in the building.

G:
What exactly is the test for that American person?

Tanabe:
When the owner of the building uses the Airbnb in his room, it is a system that some% of the profit returns to the building side, and everyone who lives benefit from it. I think that "co-existence" will become a keyword as we grow up in the future. We are not ignoring coexistence never. I think that various ideas will be discussed from now on for coexistence methods. Also, I think that there are cases where towns and municipalities can think of a mechanism for coexistence, not just those to be provided by us.

G:
I see. As I said earlier, I do not mean that resources are not so many, but hands are not turning around, but I am ignoring it.

Tanabe:
We are relieved as a staff because the founder's intention starts with "I want to help people".

For the host side and the guest side, the main idea is that the community spreads in the correct way using Airbnb. Based on this feeling we believe we can advance various things in a positive direction. Although our explanation is not enough yet, it seems that the story as mentioned above has come out, but we are not ignoring such a thing by any means, it spreads out in the correct form, and locally I am constantly thinking that it would be possible to develop in a profitable way. Perhaps the direction of deployment may be different in Tokyo, Osaka, Kyoto etc, but that is not what we decide by themselves, local people, communities, municipalities are most appropriate for local circumstances I feel that it will be decided in shape and manner.


G:
It is an image that there is content decided by the locals, the image that the next will be the Airbnb turn.

Tanabe:
I agree with you. I feel that we are not just solving something alone or moving something by myself. It is up to you think that it is what we think together with the local people including how to use it.

G:
I heard about the story now and I certainly believe that "the neighborhood is the reason for the difference." Airbnb has already existed since 8 years ago, so it's getting ahead of you. Since the locals seem to be talking about "reaction afterwards" after receiving it, I am afraid that the misrecognition of the neighborhood is all causes.

Tanabe:
We do not think that we are offering all solutions. We believe that coexistence will spread in the correct form by spending resources around here.

G:
Currently, how big is the size of Airbnb in Japan?

Tanabe:
About 46,000 rooms have been registered.

G:
In the case of Japan, how many guests are staying a day?

Tanabe:
We have used 3 million inbound guests from January to October this year.

G:
That's great!

Tanabe:
For eight years, the founder's most concerned is "making a safe mechanism." We believe there is still something we can do as an online service and platform, and we hope to co-exist and develop by adding new functions.


G:
Does the number of hosts continue to increase in Japan's Airbnb still?

Tanabe:
Yes, it continues to increase.

G:
That is certainly amazing. In the hotel industry, it is said that after building the hotel by yourself, though it is not so, if the users register more and more and the number of contractors also increases, it is not easy to control.

Tanabe:
Would you please tell us a little more about the meaning of control?

G:
In short, if you are a hotel, would you hire an employee according to the physical condition such as "if all the rooms are buried?" However, since Airbnb is not a hotel industry, it is difficult to control the neighborhood, and the number of users will increase rapidly, but it is not impossible to do large scale deployment like building one building as office right?

Tanabe:
Just to be afraid, Airbnb does not manage the property.

G:
From the municipalities and other sources of understanding about that, from the point of view of Airbnb, "It is you who are providing the service?" When we look at it, It is not just a place to stay as it is just offering it. "It is a feeling that a mismatch has occurred.

Tanabe:
In the pastpeer to peerThere is no service so Airbnb itself is not a new service. There are various forms of peer-to-peer depending on industry, I feel that there are various challenges. I believe that will continue to be solved while explaining carefully in the future.

G:
It is a question that has nothing to do with it at all, but for what reason did Ms. Tanabe become the representative director of Airbnb Japan corporation?

Tanabe:
When I was thinking "what to do next", I accidentally saw the service of Airbnb and thought it was "funny". Although I worked on entertainment and worked online in the past, I also thought that the frequency of the trip will be higher from now on, as I also liked the trip originally.

G:
What is the frequency?

Tanabe:
I think that many people are going overseas once or twice a year, but when I saw Airbnb, "I think about traveling once or twice, but this is close to entertainment" I thought. I thought that content and engagement will be higher and that frequency will be higher from the need "I would like to go to such a place" "I would like to meet such people" "I would like to stay in such a place".

The biggest thing in that "journey" is the extraordinary, that is, the part of Discovery (Discovery). "I did not think there was such an encounter in the future I did not think there was any such encounter", "I did not think that I would do such a feeling" "I did not expect to experience such an experience" I think that it will also be my own source. In such a meaning, when I was wondering whether traveling was a good thing, when I was asked about the future issues and the story of the local creation, "If we combine these, it would be fun to do something interesting" I thought that, if I could help a little in Japan, I became interested "Please let me do."


G:
Talking about the current story, did Mr. Tanabe himself use Airbnb?

Tanabe:
Well, first I thought it was interesting to see and use it. And, I felt "This is a service I have never experienced", I thought that I would like to disseminate it.

G:
In what country Tanabe actually used Airbnb?

Tanabe:
I used it in San Francisco.

It was not my first time to visit San Francisco, but the image of San Francisco when I visited before and the image of San Francisco that I stayed at experience with Airbnb were completely different.


G:
How did it differ?

Tanabe:
When traveling by car around San Francisco, it seems like a bridge you've seen, "" There are plenty of shops "and" This is not a residential area ", but in previous trips" a little smaller city than New York City I went home with the image of "Is it?" However, where I stayed at Airbnb was a luxury residential area called mission, the place I got down by taxi was the steep slope road in the middle of the residential area, it seemed to be the stage of the movie "Bay Max." I was impressed that you can see the downtown from the top of the hill and "I got down in a great place."

Next time we will enter the accommodation house, but around the high-class residential area called mission there are quite a few old houses. It is an old beautiful house made of wood that appears in a movie, opening the door of the entrance door and going up the stairs soon. This is a design that is not quite in Japan. The first floor of the house is a garage, and the place where I went up the stairs was the living space.


There was a beautiful carpet in the living room, and pictures were stuck on the walls of the long corridor in a staggered manner. When you look at pictures and pictures on the wall, you can see the hobby of the host.

When I work in the living room, the noise of the lawn mower, the smell of the lawn, the voice that the child is making noise with the casher. When I thought, "I've tasted this combination somewhere", suddenly, the memory that I lived in New Jersey once came back for the first time in 20 years. I felt it was a pleasure to say "Living is such a feeling".

By the way, I think that it will not go to supermarkets and shops where local people go on a normal trip. However, at that time, it became necessary to have water and breakfast tomorrow, and when I asked the host, he taught the local information. It goes based on that information. Then, when I go up and down the steep slope, go to the supermarket, and return home with heavy things, I thought that "the locals are doing this kind of life" again.


Because it is an old house, the water pressure of the shower is weak, but I never feel bad about it but I realized that "I am doing such a life." Every one of them is discovery (discovery). If you use the travel site, you will be given "Recommendation (Recommended)". This suggests something similar to what I thought users liked in the past, but I think that traveling is not "recommendation" but "discovery" as well.

G:
I see, that is true.

Tanabe:
I was able to think that it is "interesting" because the water pressure is weak or the window does not close to the end, such things are not at all worrisome.

I love Mexican cuisine, but in Japan I have never eaten the real Mexican food I ate in the US. When I talked to the host "I go to Mexican cuisine every time I come to the USA", he taught me local information that "You should definitely go here." So, when you go, it will be rude to say details, but it is a shop that will never enter you by yourself.

G:
It is the one who only local people know.

Tanabe:
I also thought of "OK?", But the past reviews are also good, and based on such information, when I enter the shop thinking "believe it", it is extremely delicious. It is Discovery that I could not find by myself.


The shop was advised by local people, so there are no tourists. When one person eats it while chatting with a locals, it became an image that seems to have entered the movie, and I felt a feeling of discomfort very comfortable.

G:
It is like the trip itself.

Tanabe:
I agree with you. When I experienced this for the first time, I thought that "there is nothing like this fun." However, if you think carefully,Let's stay in the country!I think that there was a program called. Recalling this, "Everyone is already interested.I though the performers were crying on the way back in the countryside, I could understand that feeling well."

I was interacting frequently with the host when I went to Hawaii through the application before going to Hawaii. The beach at Oahu's North Shore borrowed a house in front of us, but he takes pictures every day from the backyard of the house and sends it. A message saying "Turtle has arrived and my son is playing with turtles" is sent every day, saying "at one joke" that "I have one month to go and do not send me a good view!" There was also. Before going to Hawaii with the host, I think I was already friends.


G:
I see.

Tanabe:
As Airbnb has talked about so far, there is something like "Let's stay in the country" and I think I can discover something that I can not find. Airbnb's main is "people". By touching people, you can do the discovery. As it is already on TV as content, I think that this experience is potentially an absolute need. I think that going to the country with various programs and fishing with the country fishermen and baking fish and eating it is a common part of Airbnb's "experience". It is same with accommodation, as well as a newly launched experience. I think that it is that we will enter for 2 days, 3 days in the life of unique people who are locally detailed based on "people".

Then, a feeling of uncomfortable feeling comes out warmly. Because it becomes "Discovery" becoming a pleasure, I really recommend it to those who are seeking a deep pleasant journey, and I think that they will probably be pleased. It can be tasted not only by accommodation but also by experience alone.

G:
What is Airbnb's "experience" "trip"? To tell the story is the most easy to understand. After all, listening directly, I am convinced that "I see!

Tanabe:
I am confident that we are good as well.

G:
Since it is a service that is being deployed, I understand that it is answered while avoiding concrete things by all means, but the content that I told you as "my experience" among them was the most concrete So I felt that all the abstract and unknown things in the story so far were summarized. I think that it is a painful position, but I hope I can get a better understanding if I can talk concretely in the future if possible. Mr. Tanabe's last story was intense.

Tanabe:
Basically, we think that recognition is still insufficient. Continue to think humbly and steadily, I think that it is a duty to continue explaining while gradually expanding the target.

G:
Thank you for today.