The drug company abandoned the stadium naming rights of about 35 million yen, what the hell happened?



In a huge stadium where sports and concerts are held, the naming rights (naming rights) may be sold to sponsor companies, etc. and used for the operation of the stadium and the operation fee of the sports team, the owner of the stadium. For example, it is located in Chofu, TokyoTokyo StadiumSince Ajinomoto has acquired naming rights, many sports fans are familiar as "Ajinomoto Stadium". Ajinomoto got the naming right of the Tokyo stadium in five years1 billion yenI am paid the amount of money, but it is a big topic that one national pharmaceutical company has abandoned the stadium's naming rights acquired with such a large amount of funds without charge.

Darmstadt honor fan Johnny Heimes by renaming stadium | SV Darmstadt 98 - bundesliga.com
http://www.bundesliga.com/en/news/Bundesliga/noblmd1-darmstadt-honour-fan-johnny-heimes-by-renaming-stadium.jsp


Bundesliga club Darmstadt add name of tragic fan to stadium title | Football | The Guardian
https://www.theguardian.com/football/2016/sep/05/bundesliga-club-darmstadt-name-fan-stadium-title

Darmstadt renames stadium after cancer - stricken fan
http://www.usatoday.com/story/sports/soccer/2016/09/05/darmstadt-renames-stadium-after-cancer-stricken-fan/89879290/

The topic is the German "Merck Stadion am Berenfalter" stadium. The stadium belongs to the German football league · Bundesliga played by many Japanese football players such as Japan representative Shinji Kagawa and Makoto HasebeSV Darmstadt 98In the home stadium, Naming Rights is a pharmaceutical companyMerckIt was holding.

That Merck yearly300 thousand euros(About 35 million yen) to abandon the naming rights that had been acquired. After that, SV Darmstadt 98, the owner of the stadium, announces that the new name has become "Jonathan Heims Stadium".


Merck abandoned the naming rights and the name of the stadium was changed because Jonathan Heemus, a supporter of SV Darmstadt 98 based in the same stadium, left the world in March 2016 after a fight against cancer. Because it is. Mr. Hymus is a person who has collaborated with SV Darmstadt 98 in the cancer patient support campaign that Bundesliga has done so far. I am reputing Mr. Hymes and changed the name of the stadium to "Jonathan Heims Stadium".


Aitachi Sul who is a captain at the top team of SV Darmstadt 98 said about the new stadium name: "We are now playing football in the living room of Johnny (nickname of Mr. Heymus), which is a wonderful motivation It will become! "I am telling.

To Merck who abandoned the stadium's naming rights, Mr. Hymes's father, Martin said, "It is very nice that Merck abandoned the stadium's naming rights for my son who loved the club very much. It was correspondence. "I express my gratitude.

In 2015, Mr. Hymes established a professional tennis player Andrea Petkovic and a non-profit organization called "DUMUSSTKAMPFEN" to support cancer patients, but the organization received S. Darmstadt 98's death following the death of Mr. Hymes It is the main sponsor of the uniformSoftware AGNegotiate. As a result, in the uniform of SV Darmstadt 98 this season it is decided that the logo of DUMUSSTKAMPFEN will be included in place of Software AG's sponsor logo. In addition, SV Darmstadt 98, which sells uniforms, announces that it will turn all of the uniform's revenue to donation.

The streetcar (tram) that runs in Darmstadt has also changed its appearance to the one with the name of "Jonathan · Heims · Stadion" written.

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