New feature "Donate money to sites blocked by Adblock Plus" Flattr Plus "

BySandor Weisz

Eyeo, who develops the extension function "Adblock Plus" (ABP) to block advertisements on websites, will work with "Social donation service" Flattr "to create a new tool"Flattr PlusIt was created. With this tool you will be able to donate money to sites you advertise with ABP.

Flattr Plus - Standing up for great content
http://flattrplus.com/


Adblock Plus and (a little) more: Flattr Plus
https://adblockplus.org/blog/flattr-plus

ABP's "Ad Blocking" does not display banners, which is one of the means for websites to earn income, which is a serious problem for publishers. This is the same for general corporate websites as well as general bloggers, so from March 2016Hide articles that New York Times uses ad blocking featureWe are doing a site that has similar movements.

However, according to developer Eyeo, ABP is blocking advertisements with the intention of "blocking things that prevent comfortable browsing", and it will dry out publishers (content creators, publishers, etc.) It is not blocking for the purpose of doing it. Therefore, since 2011, the option to display "Acceptable Ads" was installed.

Eyeo thought that this is still insufficient, thought about measures to be compatible with the two, "Users can browse comfortably without advertisement being displayed" and "Publisher enters money", and Sweden's startup · Flattr and hands I decided to collaborate and start "Flattr Plus".

"Flattr"When the user registers an account and deposits an arbitrary amount, the money is allocated according to the number of times the Flattr button was clicked.


In Flattr Plus, the deposited money is automatically allocated based on the algorithm. Users do not need to make a decision to "donate money to this site" rather than just say "press a button" or "enter bank information", but just browse normally as usual.


The publisher who wants to receive money hardly takes time and does not need to install tags and logos, and only participation is OK.

Flattr Plus will start testing from the end of May 2016 and will enter official service at the end of 2016. Eyeo seems to aim to pay 500 million dollars (about 53.7 billion yen) to the publisher in 2017.