How did "Scandinavian design (Scandinavia design)" spread to the whole world?

The generic name of Scandinavian countries in Scandinavia and Finland is "Scandinavian design(Scandinavia design) ", and furniture and miscellaneous goods etc. are established as one genre. How is scandinavia design gaining popularity all over the world including Japan and how it spread from Scandinavia to the world, Curbed of IT related media is approaching to that transition.

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The word Scandinavia Design was born in London in 1951. Located in LondonHeal'sThe exhibition that gathered Northern European furniture was held at a historical furniture shop called "Scandinavian Design for Living". From then on, the Scandinavian design is being described as functional, natural and simple, and it will spread from Europe to America and the world.


An attempt to consolidate designs raised in several countries such as Norway and Finland into one as a Scandinavia design and to promote it to the world is the beginning after the Second World War. In the 1940s, negotiations on Scandinavia design were held in Northern European cities such as Helsinki, Oslo, Stockholm, Copenhagen, and "Scandinavian countries should be recognized as one unit in terms of design" The direction of the via design was decided.

After that, in Northern EuropeDesign languageThe campaign to strengthen the campaign was implemented, by the mid-20th century America gained awareness of Scandinavia design in the United States, Denmark'sArne JacobsenYaHans · J · WegnerFurniture got big popularity. In addition, the big boost was the "Design in Scandinavia" exhibition held from 1954 to 1957 in various parts of the United States and Canada. By holding this exhibition, Scandinavia Design established the genre of Nordic design on the furniture market in North America, and it seems that it has gone up to the level recognition awareness everyone knows.

Why Scandinavia design gained popularity in the United States and Canada at a stretch, it features designs of cultures and democracy that take care of Northern European families and families, and features traditional craftsmanship It increased after the warMass consumption cultureIt seems to be because it fitted perfectly.

Scandinavia design gained worldwide popularity from 1950 to the latter half of the 60's, but before that, Scandinavian design has swept the market before.Alva AaltoYaBruno MattesonDesigners such as their own works were exhibited at the Museum of Modern Art, New York from 1938, and in the 1930s it was a big topic in North America. The big boom in Scandinavia design that began in the 1950s actually took place only after the achievements of pioneers such as Aalto and Matson.

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The boom of Scandinavia design that began in the 50's ceased in the latter part of 1960 and was hiding from 1970 to 1980 's. However, in the 1990s social interest started to shift from gorgeous to frugal and sustainable, and Scandinavia design got attention again. It is characterized by universal designJasper MorrisonAnd pursued a new Scandinavian design styleThomas SandellHas emerged, and Scandinavia design has made progress from the design that has been made, and has come to a new era as a result of further research on moving exhibitions and Nordic designs from academic point of view.

After that, Scandinavia design attracts universal popularity, but from 2007 to 2008 an incident occurred that caused popularity again. It is a global financial crisis beginning with the 2007 subprime loan and the 2008 Lehman shock. Professor Ketil Faran of the University of Oslo's Design History Department said, "When a big country like America had economic problems, the world's attention gathered in Northern Europe, because the Nordic countries have great influence from the financial crisis Because it did not accept it. " In addition to Northern European images such as "welfare state" and "emphasis on autonomy", "6 hour labor system"Or"Basic incomeActivities such as "was taken up in the media, and that this is playing a role in the popularity of Scandinavia design. Professor Faran analyzes that "Scandinavia design tends to be considered as a mirror reflecting the Northern European society."

Founded in 1999 as of 2016Normann COPENHAGENAnd founded in 2006Muuto, Founded in 2008By LassenNew brands such as Scandinavia design are attracting popularity. In Finnish, Muuto means "a new expression" in founder Mr. Biage said "Naming can revive the movement like the 1950s and 1960s through the new generation of Scandinavia design like us I wish as much as possible. " Also, Mr. Lassen, a designer by Lassen, said that "Recent tendencies are gaining popularity among past designers' revival works."


Professor Pharin said that recent Nordic designers tend to follow the Scandinavia design of the 1950s and 1960s when the boom came. Scandinavian designers who are active on a single line as of 2016, many people started their careers around 2000, captured the Scandinavia design of the 1950s and 1960s as retro, and there is a new generation essence there It seems that giving is mainstream. However, it is also true that there are designers' eggs that do not like the trend of pursuing retro design among young student generations than active designers, and when these students become designers new scenes in Scandinavia Design There is also the possibility that a different style will be born.