A major carrier is preparing to offer "a mobile network that does not display disturbing advertisements"

ByIphonedigital

One of the leading mobile phone carriers in the UK "Three(Three) "is steadily preparing for the first" European carrier "to provide a network that has blocked online advertising.

Three Group to tackle excessive and irrelevant mobile ads - Three
http://www.threemediacentre.co.uk/news/2016/shine-announcement.aspx


Mobile giant Three to block online advertising - Telegraph
http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/telecoms/12163439/Mobile-giant-Three-to-block-online-advertising.html

Three is a company that provides networks as a mobile carrier in six countries including the UK in Europe. Three such British headquarters and Italian branch will work with Israeli technology company "Shine" to develop mobile advertisement blocking technology to prevent excessive mobile ads and irrelevant mobile ads from appearing on users' mobile terminals We addressed measures and revealed that we succeeded in blocking them. The ad blocking technology will be offered promptly even in Three other than Britain and Italy.

Network-based ad blocking technology is "a more powerful and effective solution for customers". In addition, Three cooperates with Shine, not thinking "I want to completely delete mobile advertisements", but I am aiming to deliver advertisements that are interesting and will be useful for users, and for that purpose We are aiming to provide a network that allows customers to manage more advertisements and select themselves.

ByRobert Scoble

In addition, when providing three advertisement blocking services, the goal should be "The amount of traffic generated by displaying the advertisement should be billed to the advertiser side rather than the customer side." "The privacy and security of the customer are completely protected Although some advertisers are extracting personal information etc. without customer's consent, "while" customer side receives advertisement, it is appropriate or interested, It should be able to judge whether it is irrelevant or excessive ", and so on.

In addition, Three is announcing more specific measures to solve these problems within a few months. Tom Mathesitz, chief of the marketing department at Three's UK headquarters, said, "Unrelated and excessive mobile advertising is irritating our customers and affecting all of our customers' networking experiences, It is unlikely that the data usage fee has been paid for the display.The mobile industry should cooperate to deliver useful mobile advertisements that the user desires, It gives options to dramatically improve the advertising experience. "