What are the two people supporting the world's leading acoustic maker, "BOSE", which was secretive until now?

ByMIKI Yoshihito

"BOSE(Bose) "is a manufacturer of audio equipment such as speakers and headphones headquartered in the United States. Founder of Massachusetts Institute of Technology (MIT)Amar · G · BoseProfessor Bob Maresca, CEO of BOSE who was responsible for the CEO of BOSE after his death, has been talking about BOSE and Bose who have been keeping secret principles of news mediaCNETI am telling you.

Bose's new beat - CNET
http://www.cnet.com/news/bose-new-beat-ceo-maresca-profile/


BOSE's CEO Bob Maresca has tried to evolve the company to the next level by adding a new policy to the company's DNA that sticks to BOSE's "technological innovation and product quality" at the time of office. Somewhat before Mr. Maresca took over as CEO, he had a director and director of supervisor, Professor Amar · G · Bose, who is a leader. Professor Bose will leave the world at the age of 83 in 2013, but Mr. Maresca said that he was talking to him in the hospital room of Professor Bose.

Professor Bose was in the hospital and was developed by a team led by Mr. Maresca at the timeSoundLink Mini Bluetooth speakerYaBose QuietComfort 20 Acoustic Noise Canceling headphonesAlthough Mr. Maresca explains enthusiastically about these products, he seems to have said he wanted to see these products directly. Mr. Maresca promised "I will show the demonstration at 6 AM" although he did not know how professely Bose said "I want to see" seriously.

The next day, Mr. Marska brought two products, and he recalled Mr. Bose's favorite song on the iPhone and he heard that he actually used it. When I asked QC 20 of the noise canceling earphone for the first time, "Bose was overwhelming whether noise cancellation technology had come so far, and it was smiling full of face," Mr. Maresca said. After that, take out the wireless speaker that was in your pocket, place it aside the bedYo-Yo MaIt is said that it shed. While looking back at the time, Mr. Maresca said, "I recall that Mr. Bose really felt like being filled with music and he was so happy that he was proud of his own company, so that we He was able to make products that he would be pleased with. " In addition, Mr. Mareska seems to take his breath a few hours after visiting his room.


On July 12, 2013, Professor Bose, the founder of BOSE, died after having entrusted himself to Mr. Maresca. Although Mr. Maresca who is entrusted with the world's leading acoustic maker, he is not a businessman of Silicon Valley but a graduate of the same MIT as Mr. Bose. Mr. Maresca takes a different approach from other Silicon Valley technology companies, depending on its origins.

Mr. Maresca initially did not want to be a CEO, and claimed that he was not suitable for positions such as CEO and other officials. In 2005 he stuck to get a CEO position and he became the CEO, saying, "I am obviously not suitable for position as a representative of a company," as he says, he still obliged himself to take charge of his position It seems to be in a state.

Nevertheless, Mr. Maresca assumed office as CEO of BOSE, but for that reason "There was a great deal to Professor Bose, and I respect him a lot, so if he's for There was a feeling of doing everything.I want someday to return to my research position, but that plan is not going to be realized so far. "

The following movies are valuable images of the interior of the test laboratory, the top secret of BOSE.


Professor Bose is famous for working at MIT for many years, but he donated his own shares of BOSE to MIT two years before his death. There was no comment from BOSE about this on MIT, only a simple press release was issued from MIT. Although the donated shares seem to have no voting rights, MIT receives dividends very much from BOSE every year. It is said that MIT is using this dividend to "keep and advance MIT's education and research mission", but the specific dividend amount is unknown. Furthermore, MIT can not sell these stocks, and because there is no voting right, it is no longer possible for MIT to withdraw from management.

Professor Bose dislikes publishing the fact that he donated shares to MIT, and no information was disclosed from BOSE. However, Mr. Maresca, who assumed the position of CEO, thought that such a secretive stance of BOSE was wrong, he seems to have brought new changes to the inside of the company just before Bose Professor disappears, so the change of BOSE after the professor's death Will become bigger.

As you can see from the current BOSE lineup, Bose handles many devices that make use of Bluetooth and Wi-Fi in headphones and super speakers. Although these products are not cheap at all, there are more affordable items than Mr. Maresca before becoming the CEO, and as for such change, "I changed BOSE more than the former one I think that we can do it, "Mr. Maresca said.


The past trajectory of BOSE has not always been sailing smoothly. In 1971Consumer ReportsHas published a survey report on BOSE 's 901 speakers, but BOSE will sue, claiming that its content is to repute the product' s reputation. BOSE's 901 is a speaker with nine small drivers incorporating nine small screwdrivers that produce stunning combinations with the sounds that bounced off the walls and floor from which the patent was also acquired, completely reproducing the realism of live performance completely different from the previous speakers It was a speaker that gives off a different dimension sound.

BOSE filed an appeal that the evaluation of the Consumer Report on this 901 was slander slander but in the end the case was tangled up to the Supreme Court and it was not whether the consumer report made a mistake in the investigation but malicious The question was whether or not I made an evaluation. In addition, in 1984 the case was settled by the Supreme Court in recognition of BOSE's appeal.

As a result of a review and trial that will alleviate the product, it seems that the future of the 901 speaker has been shut down, and as of 2016 the 901 speaker has remained as a BOSE lineup while repeating model changes six times, Now it has grown to become the flagship product to record annual sales of $ 3.5 billion (about 400 billion yen).

ByJesús Rodriguez

From the influence of the trial, it seems that BOSE began to be avoided from enthusiastic audio geeks and veteran audio reviewers. However, in recent years Mr. Maresca said that understanding that audio is a subjective experience and that excessive reaction to product surveys and the like is gone.

In addition, GIGAZINE also reviews the small speaker "Bluetooth compatible small speaker" Bose Professor enjoyed at the end "SoundLink Mini Bluetooth speaker". Details are as below.

I tried using BOSE's Bluetooth compatible small speaker "SoundLink Mini Bluetooth speaker" - GIGAZINE