Amazon sells proprietary processors that we have been developing for our company

ByViaggio Routard

Although Amazon sells various products such as tablet and e-book reader from its own brand, it became clear that selling processors for computers newly.

Amazon to Sell Its Own Brand of Chips Next to Wipes, USB Cables - Bloomberg Business
http://www.bloomberg.com/news/articles/2016-01-06/amazon-to-sell-its-own-brand-of-chips-next-to-wipes-usb-cables

Amazon's subsidiary Annapurna Laboratories announced the lineup of processors called "Alpine" in 2016. This is a product for manufacturers and data center operators. "Alpine"ARMDesigned with architecture, it was supposed to be able to receive Wi-Fi and streaming movies. smallIoTIt seems to be for cheap and incorporating into products.

This Amazon's new challenge is a challenge to Intel boasting tremendous dominance around the infrastructure of the data center, Overseas news siteBloomberg BusinessHe wrote. In fact, Amazon's Alpine uses Intel's rival ARM's architecture.

ByClive Darra

In addition, the global share of Intel's server chip reaches 99%, and Diane Bryant who handles Intel's data center related business "ARM-based server poses a threat as a tool that customers use for price negotiation It's becoming "and talks of affection. Indeed, of the remaining 1% of the server chips used in the world data center, ARM has only 0.1% share of ARM.

ByIntel Free Press

In January 2015, Amazon acquired the Annapurna Institute to develop a cloud computing unit to be used in its own service such as "Amazon Web Services". Amazon has hired semiconductor engineers and has developed chips for its own design and use in its own services. And it became clear that we sell "Alpine" which is said to be the result on Amazon's main business.

However, "Alpine" currently can not be purchased directly on Amazon.com. Annapurna Laboratories commented that "Alpine" is not an expensive server supported by Intel, it is designed for low-power computers that are in the corner of the server market. " But,Synology,Netgear,ASUSAnd so on are using the technology developed by Annapurna Laboratories.

In addition, Annapurna laboratory also reveals that Alpine customers are planning to sell hardware development kits so that their customers can independently refine and extend their chips.