The condom brand carries out a campaign aimed at the Unicode formalization of 'condom pictogram'



'Emoji' is the origin of Japan, but now it is not limited to only Japan but now there are

pictographs of its own theme by the Finnish government, and the word 'Emoji' is passed as it is throughout the world. It is popular. Under such circumstances, condom brand Durex (Durex) produces pictographs of condoms in order to call for safe sex, and is carrying out a campaign aiming at Unicode formalization.

Durex #CondomEmoji-Support an official Safe Sex Emoji!-YouTube


By using pictograms in e-mails and SMS, you can easily convey the feeling like 'I love you honey', for example.



According to a survey of condom brand Durex, 80% of young people aged 18 to 25 all over the world answered that 'it is easier to express emotions with pictograms' than 84% of young people Emoticons play an important role, such as feeling that it is easy to speak using emoticons for sex topics. For example, the pictogram below expresses the English phrase '

The birds and the bees ' when parents explain sexual activity to children.



A combination of hot dog and conch with a wiener or ...



Simple expression using pictograph of hand.



It may be easy to imagine banana and peach pictograms.



There are also expressive ways that you may not understand at first glance, using pictograms of 'Port', 'Breakfast', 'High Heel' and 'Luggage Check'.



As described above, there are many ways to combine multiple emoticons to express the meaning of sex, but there are currently no emoticons that can express safe sex.



Also, Durex's findings show that more than a third of young people are not interested in safe sex, and about half believe that they do not get HIV. That's why Durex decided to create condom pictograms to call for safe sex in line with December 1st 'World AIDS Day'.



This is a pictogram of a condom. Simple yet well-designed condom features such as tip prongs and ring-like structure.



Durex is campaigning for Safe Sex, and plans to submit the idea of 'Introducing condom pictograms to Unicode' to the

Unicode Consortium on the day of World AIDS Day.



“World AIDS Day has a huge impact as a way to get to know the importance of safe sex,” said Dr. Volker Sydow, global director of Durex. If it is adopted, it will be possible to use emoticons as one of the simple ways to prevent sexually transmitted diseases and to approach safe sex. ”



If you like condom pictograms, Durex is asking you to add a hashtag '#CondomEmoji' to share on SNS.



in Mobile,   Video,   Design,   Posted by darkhorse_log