Where was wrong with Motorola? Follow history with manga

Motorola (Motorola) was one of the world's best high-tech companies, including depriving mobile phone share of over 50% in the 1990s. Motorola, which began with radios and changed semiconductors, televisions, mobile phones and industries, has always been at the forefront of technology, but it was split into Motorola Solutions and Motrola Mobility, mobile phone division was acquired by Google etc. , In recent years, it has remarkably lost its shine. Looking back on the history of Motorola in manga, what is the reason for the downfall of Motorola?

Goodbye Moto: How Chicago's greatest tech company fell to earth
http://www.chicagobusiness.com/section/goodbye-moto

How was Motorola, the world's greatest technology company, falling down? Let's look back on the history with manga.


"There is something to hear about the great achievement of our company (Motorola) in the media, but it is wondering why this happened, a woman who talks that Motorola in the past 10 years has become smaller and smaller". Apparently it seems like a conversation between Motorola employees. "It's not surprising that Motorola was a huge technology company that was unprecedented in the world," says a glasses male.


"It's Motorola, a company that has undergone innovation over and over again. It began with radio and it is with TV, semiconductors and mobile phones. Now we are losing the radiance to imagine the future ...... "


Motorola's history begins with Paul and Joseph's Garbin brothers in 1928 having caused Galvin Manufacturing to manufacture portable radios. These brothers are entrepreneurs as well as inventors, and furthermore they are talented people who are looking to develop the market and develop car radios with the "Moto-rola" brand. We also sold police radio in 1930.


The second wave that came to Motorola is the munitions market for World War II. In the great war, the transceiver which can talk while moving with the size which can be held is a necessity, and Motorola who took the share in this market became major at a stretch, and in 1944 he joined Paul's son Bob Garbin.


In the 1950s when TV became a major boom, Motorola quickly responded to the huge market and grew to become a leading company in semiconductor and voice recording. In 1956 a smooth hereditary came from father Paul to son Bob.


I landed on the moon in 1969Neil ArmstrongThe famous phrase "a small step for one person but a great step for mankind" was delivered to Earth by Motorola radio. Unfortunately Motorola has sold this historic radio project later.


"When I was born it seemed that the history of Glory of Motorola was over", the woman says, "Momentum of Motorola's progress will not stop still," he said. After that, Motorola entered the mobile phone business, succeeded in depriving the overwhelming share of 60% in 1994 after 10 years. However, in just four years the share of mobile phones plummeted to 35%, from which the gears got crazy.


The peak of Motorola is 1997, and the number of employees at that time is 150,000. He was the third generation Chris Garbin, CEO of the then-era who took part in a wide range of industries, but he lacked his vision and luck.


Ironically, in just the same year Steve Jobs returned to Apple. At that time Apple was a business partner to purchase semiconductors from Motorola, but after that, it will be a rival relationship for a long time.


The difference in Motorola 's buttons is that I missed digitizing mobile phones. In 1998, Motorola handed over the top position of mobile phone share to Nokia, but at that time the network infrastructure business also had a rise in business. Motorola is a dream mobile phone project that can communicate around the world using communication satellites "iridiumWe will be leaning towards. However, Iridium ended in a big mistake and Motorola got a painful wound.


Iridium was the first stumbler. ImmediatelyDot com bubbleCollapsed,9.11 Severe terrorist attacksThe world economy stagnated, Motorola's management deteriorated. Motorola will also sell a defense industry that was good in order to rebuild management by concentrating on the STB business of mobile phones and televisions.


"But Motorola has survived all the time even in the face of a bad era, is not it?" For men who asked, "What happened this time?" For men, "Motorola has surely taken opportunities many times But it will not last long, so Motorola did not have the next big business idea to survive. "


In the middle of rebuilding management in 2003, CEO Chris Garbin said, "The board and the I do not seem to share the same vision, it is time to take over," he resigned. The management by the founder who continued three generations was put an end.


Under the new CEO Ed Zander who succeeded, a thin mobile phone developed "Razr(Laser) recorded as a mega hit as soon as it is released in 2004. This huge hit will be the last hit by Motorola The Razr who has held the top position in sales for three years over No.1 It dragged down from the seat by Apple's iPhone 3G led by Steve Jobs and Razr is said to be a historical model decorating the end of the feature phone era.


When mobile phone business by Motorola tilts, stock prices plummet. Karl Icahn, a big investor holding 11% of Motorola's shares that had been deeply involved with Apple, will move and will begin a full-fledged smartphone war with AppleMobile sells Motorola's mobile phone business to GoogleIt was decided to be done.


After selling the mobile phone division to Google, Motorola invited Mr. San Jay Ja from CEO to Qualcomm, but there was also a global recession and it did not fly.


Motorola's mobile sector continued to reduce unit sales.


Motorola sold Android smartphones and tablets in collaboration with Verizon, but it is already late. No leading edge Apple or Samsung blades. Furthermore, as a next generation high speed lineWiMAXMistakes that propose the standard also overlapped, and it was decided to be completely left out in the smartphone business.


Google will attempt to reconstruct Motorola's mobile phone division (Motorola Mobility) that it acquired but fails. I decided to withdraw except patents.


Motorola, once boasting a worldwide share of 35% of mobile phones, fell to less than 2% at this time. At lastTo be incorporated under the umbrella of China manufacturer "Lenovo"Especially.


Earlier Bob Gravin predicted that "Motorola will grow to $ 200 billion (about 24 trillion yen) annually", but Apple now boasts 200 billion dollars in sales. On the other hand, Motorola is about 6 billion dollars (about 720 billion yen), which is only Apple's ten-day sales. The history of Motorola's knowledge of the huge rise and fall of technology companies is clear.