Official shampoo, body soap, conditioner made with that Carlsberg beer

Danish beer maker "Carlsberg"From the fact that many men in the world use shampoo and body soap of wife and girlfriend," That would make men's shampoo with beers like that! ", So that good vitamins and beautiful beans Beauty products for men blending beer yeast and hops of Carlsberg containing silicon etc. with its own recipe "Beer Beauty"Has appeared.

Beer Beauty - Carlsberg
http://www.carlsberg.com/#!beer-beauty


You can see how Beer Beauty was created by seeing the following movie.

Carlsberg - Beer Beauty Series For Men - YouTube


Carlsberg is the fourth largest beer maker in the world boasted by Denmark. The headquarters in Copenhagen is displayed.


Zoran Gojkovic, head of the research strategy department, will start talking that "beer is a very healthy drink."


Carlsberg yeast cultivated was taken out. Gojkovic says, "Beer contains a rich source of vitamins instead of containing alcohol and calories."


"So we came up with adding beers to beauty products such as shampoos, in fact the ingredients of beer are very compatible with the skin"


Next, Erik Lund, the brewer's representative of the brewery science and technology department appeared, "I first thought that when I heard that" Beer makes cosmetic products for men, "it was a joke."


However, Mr. Lund who manufactures and manages beer every day admits that it is a completely new approach.


In-house beer barley used for beer brewing is cultivated ... ...


It is strictly quality control.


And Lene Molskov Bech, manager of Carlsberg's laboratory who actually develops beauty products, opens the pouch of Carlsberg at the laboratory.


Transfer the beer to the container ... ...


Rapidly cool with liquid nitrogen.


Then the moisture of the liquid of the beer got out and turned into a solid.


It seems that ingredients actually extracted from beer are added to shampoo and body soap in this way.


We are distributing completed body soap to "employees of Carlsberg" "Everyone try!"


Get it out and paint it. What kind of aroma and what kind of comfort do you have in mind ...?


"62% of men in the world use the beauty products of my wife and girlfriend, so that's why men thought about making beauty products with beers I like," Jensen said.


"My husband also uses my body soap," a female employee who speaks, smiled smelling when actually wearing it in hand.


So it is like this shampoo, conditioner, body soap.


The "Beer Beauty" series made from Carlsberg uses the best yeast, hops and barley used in Carlsberg. It is rich in vitamins B · minerals · silicon etc., which is considered to be good for hair and skin beauty as raw materials of these beers, we have developed beauty products.


These products are already on the Carlsberg website, but at the time of article creation it is popular that it is out of stock. The price is set as 250ml shampoo, conditioner, body soap and it is 63.84 euro (about 8600 yen).

Carlsberg Beer Beauty - Beer Beauty - Carlsberg - Thirstforgreat.com