How was the Dell new icon designed?

"Dell"Asked the creation of a new icon to use, the point of commentary and design of the new icon, the online portfolio site"BehanceIt is open to the public.

Dell - Corporate Icons on Behance
https://www.behance.net/gallery/22981687/Dell-Corporate-Icons


It is a major advertising agency in the United StatesY & RFrom the design office asking "I want you to create a new corporate icon for Dell"Forma & CoI got into it. Speaking of Dell, it is one of the world's most computer-related companies, ranging from manufacturing and selling computers and servers to selling software, but they are asked to design icons that represent these services. Because of the breadth of Dell's business scope, Forma & Co is being pressed for the need to convert abstract items such as "cloud" and "data" into icons.

Forma & Co, who decided to design a new icon for Dell, got the direction of the design of the new icon from "Dell's logo". The most characteristic point is an angle of "38.3 degrees" taken from the inclination of the letter "E" in the Dell logo.


The Dell logo "E" seems to be tilted by 38.3 degrees.


This 38.3 degrees is adopted everywhere in the new icon.


As another feature, the thickness of the line of the new icon is the same as the circumference part of Dell's logo. In addition, we use the same logo coloring.


Furthermore, it seems that the unification of the overall design is also created by combining the icons to create new icons.


That's why the new icon designed by Forma & Co looks like this.


Analytics · analysis


Cloud


data


Data Center & Cloud


Data protection


Database


Endpoint Security Solution


identification


Identity & Access Management


Information management


IoT


Mobile Employee Management


Mobility


network


Network security solution


protection


Security


Security service


server


service


Social media services


software


SOFTWARE ALT.


storage


user


How much "38.3 degrees" is incorporated in each icon is obvious if you look at the following image. 38.3 degrees is taken in the part containing the black line, and most icons contain that element.