What is the entrepreneurial spirit that a foreigner learned from the "cup noodle museum"?

ByCamknows

In Yokohama "Cup noodle museumInvented the world's first instant noodle, "Chicken Ramen"Momofuku AndoIt is a hands-on museum where you can experience Mr.'s creative ideas. A foreign designer who visited such a cup noodle museum said that she had received an unexpected shock and I am spending his experience blogging.

An unexpected lesson on Entrepreneurship from a Cup Noodle Museum | colintoh.com
http://colintoh.com/blog/unexpected-entrepreneurship-lesson-cup-noodle-musuem


I visited a cup noodle museumColin · ToHe is a person who works as a web developer / UI designer who has worked on over 2000 websites. It was a cup noodle museum that I visited without any hope of sightseeing, but I learned valuable entrepreneurial spirit from Mr. Momofuku Ando who said "Humanity is noodle". Mr. To, who was impressed with its contents, summarizes the following five points based on the notes taken on site.

◆ 1: It is never too late to start

ByAlexxis

Mr. Momofuku Ando, ​​who was in the late 40s, has failed in business and received a bankruptcy declaration before the ramen business is still set up yet. Mr. Ando, ​​who lost most of his property, started using this next opportunity to plan the next project. Mr. Ando, ​​who was walking in Osaka after the war, discovered that there was a queue at a certain ramen shop, he noticed that there was a demand for "Ramen that can be eaten immediately", that he came up with the idea of ​​"instant noodles" . Mr. Ando who invented chicken noodles after spending one year thereafter became a founder of the instant noodle industry all around the world at the age of 48.

◆ 2: I look around when I get stuck

ByMichael Kwan (Freelancer)

Mr. Ando, ​​who had conducted various experiments to realize the idea of ​​instant noodles, was devoting itself to "dehydration of noodles" indispensable for instant noodles. Mr. Ando seems to have been driven to a desperate situation, but one day when seeing where Ando's wife fried vegetable tempura, fried noodles with oil "Instantaneous oil heat drying methodEstablish a manufacturing method called. The vision tends to be narrow when it is driven into a dilemma, but since the answer is sometimes lurking in the surroundings unexpectedly, it is important to take a step back and look around the surroundings.

◆ 3: Do not wait for customers to come

ByJohn

Instant noodle was a novel idea, but instant noodle at the beginning of release was very expensive as it required nearly six times higher production cost than general ramen. Mr. Ando said that he was "too expensive", but Mr. Ando thought that "the product is not mature yet" and tried to expand the sales path without turning passive. Direct sales of products to reporters and police stations where people who need instant noodles that do not require cooking and can be eaten quickly succeeded and succeeded in producing enormous profits in Nissin at that time.

◆ 4: I am not satisfied with my success

ByU.S. Army Garrison Japan

Around a year after Nisshin started, Chicken Ramen recorded a huge hit to sell 13 million meals domestically and abroad, and it was in a state of selling just like flying. Considering that Mr. Ando lost all his property at the age of 48, it can be said that he has had sufficient success, but Mr. Ando further aimed at product improvement. Instant noodles of those daysPackaged in plastic bagsHowever, Mr. Ando who visited the United States who had shipped a large amount of chicken noodles noticed that Americans put noodles in cups instead of bowls and used forks instead of chopsticks.


Making use of this experience, Mr. Ando invented a "cup noodle" with a container and a fork at the same time. As a result of efforts to develop products without compromising on one success, we have reached even huge success.

◆ 5: Idea of ​​Inversion

ByIvan Lian

In order to judge orders received from all over the world, Nissin had to operate the production line efficiently, but its unique corn type cup is one bottleneck. When inserting the finished noodle into the cup, the position could not be determined properly, causing a problem that many defective products were generated. Mr. Ando invented this solution as a solution to literally "invert idea" that cups are covered with noodles instead of putting them in cups. This manufacturing method that breaks down common sense at the time made mass production in the factory possible.

In this way, Mr. To, by visiting the cup noodle museum, learned that the bold strategy of Nissin's creative and bold strategy led to the development of a huge enterprise and to establish a huge enterprise that will continue to his generation He said he was able to know the necessary effort and gain excellent insight. Mr. Ando invented the space food ramen called "Space Ram" at the age of 91. Even from this episode, Mr. To says that the most remembered thing after learning Mr. Ando 's life was the word "it is not too late for life".