Samsung's advertising strategy to build solid brands around the world

Korea's "Samsung", which holds a global share in smartphones, flat-panel LCD TVs, etc. Because of competing products with Japanese companies, something will be news in Japan, but why does the local people have Samsung? I am feeling the strength of Samsung's brand name when traveling abroad.

Hello,Takuya Sudo @ circle around the world bicycle @ Charridermanis. When going abroad, I see Samsung's advertisement everywhere. It had an overwhelming presence from any manufacturer in Japan.

◆ In the downtown area of ​​the world
Shinjuku · Ikebukuro · Shibuya in Tokyo, Umeda · Namba in Osaka, downtown area where Tenjin · Hakata and a lot of people gather in my local Fukuoka are a great advertising spot. Located in DotonboriGlico signYou can grasp the image by thinking about it. The purpose of the advertisement can not be fulfilled unless it is seen by a lot of people. It is similar to overseas, and advertisements are listed in places where many people gather. I also see Japanese companies, but I do not feel like enemies to Samsung's advertisement volume. As Same as Coca-Cola, the Samsung logo was conspicuous abroad.

Sofia, the capital of eastern Europe and Bulgaria.


West Africa, the capital of Senegal Dakar.


South Africa, the capital of Namibia Winthook.


Latin America's largest city in Bolivia.


Cairo, the capital of Egypt in the Middle East.


◆ Especially smartphone
Samsung's advertising activities that were particularly emphasized were the latest electronic devices such as smartphones and tablet devices. By intensively investing management resources in these areas where growth is prominent, Samsung has overwhelmed the world's top companies.

An advertisement of a stylish smartphone that appeared in Berlin, the capital of Germany.


The signboard in Dakar, the capital of Senegal, is French.


Even at Accra in the capital of Ghana, we advertise GALAXY series smartphones.


An advertisement of the tablet terminal of Nairobi, the capital city of Kenya.


It is also on the main road of Lusaka, the capital of Zambia. I was also focusing on activities in Africa.


To the building of Quito, the capital of Ecuador.


An advertisement of smartphone and smartwatch that was in Buenos Aires, the capital city of Argentina.


The biggest downtown area in Bangkok, the capital city of ThailandSiam SquareAn eye-catching advertisement. Isetan is also a gorgeous place to set up a store.


The same advertisement as Bangkok was also listed near Malaysian capital department store "Parkson" in Myanmar's big city Yangon.


It is also a place to symbolize AmericaNew York's "Times Square"But it is shining.


There was also a time when I was advertising smartphones at Shinjuku station in Japan. Shinjuku Station is certified as Guinness World Record as a station with the number of passengers getting the most in the world.


◆ Not limited to smart phones
Advertisement of a refrigerator in Zimbabwe. "No power No Problem" and surprised by the catch phrase based on the electrical circumstances where power outages occur frequently.


Advertisement of LCD television set on the main road leading to Lusaka, the capital of Zambia.


For advertisements I saw in Mexico, there were white goods such as washing machines, refrigerators and vacuum cleaners.


At the international airport
It is an advertisement spot where international companies that a lot of people use are suppressed as global companies. Last year we used airplanes frequently to go around unvisited areas, but with a considerable chance Samsung's logo will stay in my eyes. If you have the opportunity to go abroad please find it. You will feel the momentum of Samsung.

A check-in counter when you leave Panama City, the capital of Panama in Central America.


When I got off to Bogoda, the capital of Colombia in South America, a large LCD screen made by Samsung jumped into my eyes.


Samsung's logo also in Sao Paulo "Guarulhos International Airport" in Brazil, the biggest city in South America. Since I check the flight schedule, I see it without fail.


Also when picking up luggage from the turntable at Tunisia airport.


At the airport of Beirut, the capital of Lebanon.


The airport in Cyprus was like a new product exhibition.


Heathrow Airport in the capital city of London, London. Although it was passed through Dubai International Airport in 2014, until then,Airport with the largest number of international passengers in the worldis.


Samsung's advertisement welcomed me when I landed in Mumbai, India.


Also in Dubai
Based on abundant natural resources such as crude oil and natural gas, Dubai of the United Arab Emirates that keeps remarkable economic development. Burj Khalifa, the world's tallest building and Palm Island, an artificial island resort, has recently become popular as a tourist destination. Emirates flights connecting Asia, the Middle East, Europe and Africa collect people to Dubai. Speaking of such shopping spots in Dubai, the "Mall of the Emirates" with indoor skiing and indoor skating rinks is famous for "Dubai Mall" with the world's largest aquarium. Again Samsung's brand strategy was a glimpse.

In the indoor skating rink in Dubai Mall, Samsung's huge display has a strong presence.


Samsung 's logo also inside the indoor skate link.


Mall of the Emirates, Muslim prayerAzanA huge display made by Samsung that informs of time.


Directly managed by Samsung in the mall.


Product display is also refined.


While walking in the mall, I was promoting a curved LCD TV. Whether it is 3D liquid crystal TV for a long time ago, 4K liquid crystal television for recent days. We strive to improve the brand image by appealing cutting-edge technologies.


◆ Popular abroad
As a result, Samsung products are getting popular overseas. LCD TVs and smart phones used by local people are often manufactured by Samsung, and it is rare to see products of Japanese manufacturers. Only Sony is doing his best with smartphones, but the difference is clear.

Entrance of Moroccan electronics mass merchandisers.


An advertisement of a personal computer that was in the home appliances street of Mexico City's capital Mexico City.


Samsung line up shoulder with Sony at home appliance street of La Paz in Bolivia.


Indian smartphone package was arranged for Indian preference.


Samsung's success in these parts of the world is not enemy for eight major electronics companies that represent Japan (Hitachi, Toshiba, Mitsubishi Electric, Panasonic, Sony, Sharp, NEC, Fujitsu)Market capitalization in stock market, And Interbrand, the world's largest branding company, is doing every yearRanking of "Best Global Brands"You can also see from the numbers such as.

Sanyo was absorbed by Panasonic, Sharp also rebuilt from a huge deficit and the "Hinomaru home appliances" which once won the glory were also forced into a difficult situation. That is why I believe that there are things to think about from these Samsung brand strategies. The domestic market will be smaller due to population reduction, but if you look outside the country, a huge market will continue to expand.

(Sentence / photo: Takuya S. Narou Charriderman
Cycling around the world for a bicyclehttp://shuutak.com
Twitter@ Shuutak)