Find out which model and combination were most popular with Apple Watch booking

Analyze based on 2 million online shopping dataSlice IntelligenceAnnounced an analysis report based on sales data of Apple Watch which began reservation acceptance from April 10, 2015. The report analyzes the sales data of Apple Watch and Apple Watch Sport, and it is a report that tells buyer's tendency which model is popular.

First Apple Watch Data: One Just Is not Enough | Slice Intelligence
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According to Slice Intelligence analysis, it is estimated that 9.57 million Apple fans in the United States made advance reservations for Apple Watch. The average number of purchases per person is 1.3, paying an average of 503 dollars and 84 cents (about 60,000 yen) per one. More specifically, they said that they paid an average of $ 382/83 cents (about 46,000 yen) per Apple Watch Sport and an average of $ 707.04 (about 85,000 yen) per Apple Watch about.

72% of people who purchased Apple Watch purchased Apple's products within the past two years and 21% have purchased iPhone 6 or iPhone 6 Plus in the past few months. Approximately one-third of the purchasers are purchasing two Apple products, and 11% are purchasing three products with Apple Watch.

Also, 62% of all buyers are buying a low price model Apple Watch Sport. Apple Watch has two models of 38 mm model and 42 mm model line up, 71% of which chose 42 mm model. In the case of the Sport model, a 38 mm model tends to be selected, and the ratio is 32%. In the case of one Apple Watch, 24% select 38 mm model.

The most popular in the model are space gray aluminum case with 40% of the whole, followed by 34% stainless steel case, the third is 23% silver aluminum case, and finally 3% space black stainless steel.

Among the purchasers of Apple Watch and Apple Watch Sport, the black sports band is by far the most popular band, accounting for 49% of the total, the second is 16% of the white sports band and the third is 10% of the Milanese loop It is.

The choice of the band by model is like the following. In the case of Apple Watch Sport, the black sports band is overwhelmingly chosen as 64%, which results in a large water spill for the 2nd white sports band (22%).


Even at Apple Watch, the most popular choice was the black sports band, with 28% share. However, the result that the MILANEZE loop of 2nd place is 2 strong status with 25%, followed by the link bracelet, black classic buckle and so on has been found out.


According to the data of Slice Intelligence, 48,800 MacBooks were released online at the same time as Apple Watch's reservation reception. Space gray is the most popular color, 58% of the total, then 36% of gold. In addition, the 512 GB model accounts for 53% of the total, slightly above the 256 GB model. 43% of MacBook purchasers book Apple Watch and 75% have purchased other Apple products over the past two years. 26% tend to purchase Apple products rather than those who purchase Apple Watch alone, and 26% purchased iPhone 6 or iPhone 6 Plus with advance reception.