Advocate of business theory "lean startup" based on Toyota's production method issued limited books at Kickstarter

"Lean startupAuthor and entrepreneurEric LeaseMr. introduces the lean startup theory know-how to the extent of the guide book "The Leader's Guide", How cloud funding siteKickstarterWe are setting up a project to publish with limitation. The project has already succeeded in collecting amounts exceeding the target investment amount. Why does Mr. Lease sell "The Leader's Guide" exclusively for Kickstarter and do not sell it at an ordinary bookstore? You can see what merits are available by participating in this project by looking at the following article.

Only on Kickstarter: THE LEADER'S GUIDE by ERIC RIES by Eric Ries - Kickstarter
https://www.kickstarter.com/projects/881308232/only-on-kickstarter-the-leaders-guide-by-eric-ries

"Lean startup"Is a technique to improve the quality of service by practicing and verifying ideas as established hypotheses on a small scale in a short cycle. Since the definition of "startup" by Mr. Lease is "a human organization that must create new products and services in tremendously uncertain conditions", lean startup theory is not only for entrepreneurs but also project management, marketing It attracts attention as a method that can be utilized for software development as well. In addition, lean startup is known to have the Toyota production method on the basis of the theory.

According to Mr. Lease, the desire to share the lean startup theory based on the experience cultivated as an entrepreneurial experience as a software developer to more people was the reason for publishing "The Leader's Guide" . And the reason to sell "The Leader's Guide" which is a hard cover book, not Kookstarter but rather bookstore is because Kickstarter's platform and idea are perfect for utilizing as a place of communication between the author and the reader.

The community created by creators and supporters is ideal for learning, and the community born from the Kickstarter project is the best place to learn the lean startup theory. Mr. Reese believes that the project, which is a new challenge for him, will be a good opportunity to learn how to publish books in the 21st century and provide know-how.


It is planned to have a place of online exchanges (lean startup community) accessible only to the members who gained The Leader's Guide, where members can discuss and ask questions to Lease It will be. In other words, getting The Leader's Guide is the starting point to learn the lean startup theory and learning the lean startup theory deeper by learning in the community afterwards.


The Leader's Guide project has already succeeded in collecting more than 300,000 dollars (about 42 million yen) for target value setting of 135,000 dollars (about 16 million yen). In The Leader's Guide project, you can get the e-book version of The Leader's Guide with a contribution of 21 dollars (about 2500 yen) and get the hard cover of The Leader's Guide with a contribution of $ 40 (about 4800 yen).

The The Leader's Guide is a set of 2 volumes, and anyone who gets a hard cover / e-book can obtain the next work of Mr. Reese. In addition, with a contribution of 62 dollars (about 7500 yen), the Leader's Guide of both the hard cover version and the e-book version and the qualification and lean of all six online video study courses equivalent to $ 150 (about 18,000 yen) There is also an "All Access Package" that allows you to qualify for joining the Star Up Community.

In addition to the all-access package with a contribution of $ 1322 (about 150,000 yen), plans are also available for getting participation tickets for Lean Star Up Conference to be held in San Francisco on 17th and 18th December 2015 I will. The first volume of The Leader's Guide of hard cover is scheduled for December 2015, and the shipping fee to Japan is 30 dollars (about 4,200 yen).


Mr. Lease 's behavior to utilize Kickstarter as a place not only to publish books but also to interact with the author seems to attract attention as a new style of' publication 'and' activities of the learning community '.

The deadline for investing in The Leader's Guide project is 11:58 AM on April 16, 2015 in Japan time.

Only on Kickstarter: THE LEADER'S GUIDE by ERIC RIES by Eric Ries - Kickstarter
https://www.kickstarter.com/projects/881308232/only-on-kickstarter-the-leaders-guide-by-eric-ries


·bonus
Mr. Lease talks about the significance of The Leader's Guide project The following movies contain making images and you can see Mr. Lease who repeats NG.