Apple plans to offer gift cards for those who change from Android etc. to iPhone

ByTakashi M

As part of sales promotion of iPhone devices, Apple found out that it is planning to start a program to trade off the old terminal including other company's products and exchange it for gift card which can be used for iPhone purchase.

Apple will offer Android switchers gift cards to trade-in rival smartphones for iPhones | 9to5Mac
http://9to5mac.com/2015/03/16/apple-will-offer-android-switchers-gift-cards-to-trade-in-rival-smartphones-for-iphones/

According to an information provider who is familiar with internal information, Apple is planning to start a transfer program to this new model in March, as Tim Cook, CEO of the company, will upgrade its sales volume It is regarded as a measure to achieve the target. Although implementation in Japan is unknown, Apple seems to be planning to trade an old terminal and distribute gift cards when purchasing a new iPhone. It is said that the target of this program includes Android and Blackberry terminals.

The start time of this "changeover program" is expected to take place from the middle of March to the second half, and training will be started for employees of the Apple store around March 20th. It is thought that it will be possible to move the address book from Android or Blackberry terminal at the shop, but the user needs to move other data by himself / herself

ByMichael Wyszomierski

Apple has been carrying out a major transfer program in North America, Europe and Australia, which means that it has also led to strong sales this time. Meanwhile, it is also true that sales promotion promotion carried out by other brands is less than the discount amount, and Amazon is not limited to smart phones in fact, including those purchased other than Amazon such as digital cameras and game machinesProgram to trade a wide range of electronic equipment with Amazon gift cardWe are offering.

However, Apple does not seem to be holding hands,Mobile wholesale giant BrightstarIt is also seen to review pricing in conjunction with the company. Fierce price competition over smartphones is going to continue in the future.

ByJon k Artetxe