New generation "VAIO" is the first new product release, what exactly will it pop out?

"VAIO", which was transferred as a new company by Sony from Sony in 2014 and is established as a new company, will hold the first product launch meeting on February 16, 2015. When prototypes are released in 2014, high-end tablets for creators and VAIO smartphones are announced, but what is going on will definitely be updated in real time from the site.

VAIO
https://vaio.com/

VAIO meeting 2015 Information
(PDF file)http://www.vaio.com/news/pdfdata/pr06.pdf

Arrived at Shibuya Hikarie.


New product launch will be held at Hikariyeu Hall on the ninth floor. After arriving at the 9th floor, we will proceed according to the arrow indicating the venue.


Arrived at Hikarie Hall B.


This is reception. Receptionist ......


Because the water with the tag called VAIO was distributed, I got it.


The venue is like this. The VAIO logo is displayed on the screen on the stage.


With the passage of time the venue will be filled with people.


Updated 2015/02/16 15:38

"Seven months have passed since the establishment on July 1st, today we will show off to everyone models developed and manufactured from 0", Mr. Takayuki Seki has appeared.


Shinsei VAIO starts with the declaration of "Liberty, let's change."


After establishment, what we have come to mind is "to take responsibility on our own." We finish each one carefully at Azumino FINISH.


Adopted "upstream design process" that various people participate and make up with everyone


Let's change the common sense of making things from the course. The idea of ​​"co-creation" that manufacturers make with objects rather than making things unilaterally. We released the tablet PC to the general public, asked photographers, manga artists and creators to actually use it and got feedback and made it.


From "customer perspective" to "individual customer view"


We also actively collaborate with other companies and collaborate.


In collaboration with Canon, VAIO appeared in the Canon booth of the event.


Collaboration on smartphones with Nippon Telecommunications Corporation.


"I'd like you to feel the intention of the new VAIO product."


"To tell the story of Shinsei VAIO, we will start from today" to announce the product.


The new notebook PC "VAIO Z" appeared


When opening with Pakari, it looks like this.


Next, goods producer Yoshifumi Ito appeared.


VAIO Z is a device made by saying "I want to be" the ultimate tool "of those seeking the best output. PC is a thing to the samurai, the quality of the PC related to user's creativity etc is very important, it is made not only with specs but also wanting to do something special in details, hidden place It was.


The graph below shows performance on the horizontal axis and mobility on the vertical axis. VAIO Z said that it aimed at "devices that make use of the unique functions of a PC, different from smart phones and tablets", realizing mobility and stylishness by making full use of high-density packaging technology and heat dissipation design technology while maintaining high performance is.


For the first time as a symbol of that product was developed from 0 "VAIO Z". Z is "zero", that is, it is a manifestation of intention to be the beginning.


VAIO Z pursues three points, "It has overwhelming response" "I can do perfect work anywhere throughout the day" "Can respond to new possibilities of users".


"It is not just a domestic product, it is just Japan representative", a device sticking to domestic production.


In the part which becomes the brain of VAIO Z, it carries the fifth generation Intel Core processor of TDP 28W, which is insane in mobile notebook PC.


For overwhelming response, we have gathered the core technologies of "high density mounting technology" and "heat dissipating design technology", and the board of VAIO Z is 65% size of VAIO Fit 13A.


Mr. Ito, who points to the mounted board.


We have newly developed ultra-thin, highly efficient and reliable fans with Nidec Corporation and developed a thin heat pipe with high heat carrying capacity with Fujikura Co., Ltd.


Because we can drive for 15 hours, we can work 100% satisfactorily for the whole day.


And, with Z ENGINE, the 2nd generation High Speed ​​SSD can select up to 1 TB, the tablet PC for creators adopting the high definition LCD with Adobe RGB cover rate of 95% is "VAIO Z Canvas". It is a tablet & wireless keyboard form optimized for creators, it adopts VAIO's unique stand mechanism that can be adjusted easily at a free angle and can be fixed firmly even if drawing is done, and it is exactly what realizes the interface for creators is.


In order to see usability with the illustrator's eyes, Rayce Bird of the digital artist used it ... ...



It also demonstrates that it can be used in the photographer's eyes.


4K Cinema RAW can be used for high quality image creation which becomes huge file size, such as real time development playback on the shooting site.


In addition, I know that Mr. Nakamura of Manga artist can use it as a manga artist 's point of view.


Mika Nakamura who draws manga on tablet.


Also used by CG creator Yoriki Yagi. It is said that creators of Japanese animation circle are also using it.


In this way, we are also preparing for specialized use of creators pretty much, so we also support creators' support programs.


VAIO Z Canvas for creators is expected from the second half of the market estimated price of 200,000 yen, with release scheduled for May.


VAIO Z is scheduled to be available from February, but orders have started on February 16.


Question-and-answer session
Nippon TV / ZIP Yamato:
What is the advantage that you can not lose compared to VAIO Z's other companies? Also, I am stuck with "domestic production", why?

VAIO Ito:
Strength is in compact packaging technology. It is small but we are pursuing sufficient performance. This is a strength. In addition, VAIO Z is not sticking to domestic production, but as we pursue what we demand, the only thing that remains is "domestic production". There is a commitment to detail and a dilemma for mass production, but I think that it is the Japanese that can realize it, and it is the development team that is gathering in Azumino.

Free · Yamaguchi:
There is a preview of Windows 10, but is there anything that the design has changed with 10?

VAIO Ito:
I think that it is necessary to conscious of Windows 10.

Free · Yamaguchi:
Another question. About smartphones, is it thought about the development of smartphones equipped with Windows 10?

VAIO Satoru:
Specifically, I will refrain from discussing various things.

Nikkei · Kaneko
I will ask you about the difference with the competition. Let's note exists in the PC market, but how are you planning to face it? Also, where was the hardest thing?

VAIO Satoru:
We do not necessarily conflict. It is all that suffered (laugh) Development started simultaneously with the establishment of the new company, and we changed the specifications of the product even at the final stage. Because it is a PC made with all employees' cooperation, there are things that are deeply emotional.

VAIO Ito:
VAIO Z does not point in the same direction as other devices. First of all, I thought that should be a performance that can be used firmly as a PC, and packed overwhelming performance different from other companies. If you make a new PC, we will pursue thinness etc., but this time it is not so. What we pay attention to is the thing that firmly enhances user productivity. I am making a proposal on what to do next PC and I think that the direction it faces is different.