Why did the story of Studio - Ghibli lost its radiance in the West?

ByGorka Linaza

Such as winning the Academy Award and the Kim bear prize of the Berlin International Film Festival,Studio GhibliThe work has high evaluation from overseas, but the British newspaperThe EconomistGhibli work "The story of Kaguya Hime"It may be the last Ghibli work on the international stage" and points out the problems of the whole international animation situation besides the goodness of the work.

Japanese animation: The Tale of Studio Ghibli | The Economist
http://www.economist.com/blogs/prospero/2014/12/japanese-animation

Since Studio Ghibli was established in 1985, it has produced a number of animations, and "Spirited Away"Not only will it be ranked first in Japan's box office revenue, it also won the Academy Award in America. By evaluating 2D ghibli animation with hand-drawn style that totally disregards Hollywood's epidemic, the idea that "Animation is a child's thing" which was believed in the past has been broken down, and Ghibli is 1 against Disney animation The Economist has said that it is giving one answer.

Also, a film critic of the United States nominated for the Emmy Award for "The Tomb of the Fireflies" that was screened simultaneously with "My Neighbor Totoro"Roger EbertMr. said "It is a realistic animation than any work in the past, in the sense of" sense "rather than" video ".

Grave of the Fireflies Total Preservation Edition [DVD] - Amazon.co.jp DVD · Blu - ray | Tatsumi Tsutomu, Shiraishi Ayano, Shino Arai, Shinano Ryoko, Yamaguchi Akemi, Kondo Yoshifumi, Takahata Isao, Nosaka Akiyu


However"The story of Kaguya Hime"Or"Marnie of memoriesAbout these works may be the last work on the stage of the international animation scene, The Economist. He pointed out that there is a problem in the international situation of the animation as a whole, not "that there is a problem in the work".

Explaining that "The story of Kaguya" by Mr. Isao Takahata who supervised the grave of the fireflies is "The story of a blend of Tenchi people's fantasy and ethnic fables, and growing stories and romance". The story of Kaguya Princess is completely different from the taste seen in recent Disney work and the studio ghibli work so far, "Beautiful touch like a watercolor picture book is impressive, sketch tone is how to draw a character, It is a work with many margins.Their visual elements, including old processing made with computers, give the audience an impression that the artist made the work manually, and they appealed as "attractive" It is.

The trailer of the story of Kaguya Princess can be seen from the following.

【Ghibli New Work】 Kaguya's Princess' Story 6 Minute Picture / 'Kaguya-hime no Monogatari' 6 min Official Full Trailer - YouTube


In addition, other overseas media also positively evaluate the story of Kaguya Princess,The Japan Times"It might seem that at first it seems that the combination of delicate brushstrokes like watercolors and dynamic bold strokes is unsatisfactory compared to other Ghibli pieces with a solid background, but as the story goes on "I noticed that styles like impressionists imply common hopes, fears, dreams, etc., common to humans."

ByJLA

However, on the other hand, "the story of Kaguya" was unlikely to be accepted by western audiences before it was released. For those people accustomed to homogenized animation including Disney due to special effects such as being suggested as "unfinished storyboard before animation" at the movie site when the trailer was released He reflected in a different story. Also, in the story of Kaguya Princess, a catch phrase "crime and punishment committed by the princess." Was added, and even though the movie was supposed to be an adult audience, as a matter of course, children's viewing by Disney It is said that the English version was made on the premise of the person. The Economist says that it is no wonder that wonderful animation works will disappear by the power of the "mainstream" of Western viewers.