How big is the share of the world's strongest messenger application LINE in the world?

ByBhupinder Nayyar

Widely popular in the tagline of "free call application"LINEIs a representative of "messenger application" that is installed on many smartphones and used for daily communication. LINE can be said to have built a stone stone in Japan now, but looking at the situation of the world widely, interesting facts become clear.

WeChat Retains Crown as Top Mobile Messaging App - GlobalWebIndex | Analyst View Blog
http://blog.globalwebindex.net/wechat-retains-crown

The Ministry of Internal Affairs and Communications announced in April 2014 "(PDF file)Survey on utilization time and information behavior of information and communication media"According to the latter half of 2013, the penetration rate of LINE in Japan is 44% on the basis of all age groups.


Furthermore, by age group, it is clear that approximately 80% of the total is using LINE in the 20s, which highlights the high LINE penetration rate in Japan.


It is clear from the same survey that the utilization of LINE has doubled from the previous year, and for many people "LINE strongestAlthough it seems to be a phrase which does not have a feeling of incompatibility, once you turn your eyes to the world you will see a completely different aspect.

Market research companyGlobalWebIndexInvestigate the share of messenger applications for mobile that are spread all over the world. The result is shown in the graph below, but in this LINE was ranked sixth after Viber. By the way, Viber is an application developed by two Israelis, a company that Rakuten in Japan purchased at R $ 0.9 billion (at the rate of about 90 billion yen at that time) in 2014.


The share of LINE has been calculated as "5%", while the survey by the Ministry of Internal Affairs and Communications was a multiple answer system, GlobalWebIndex's survey was a single answer system that selects the most used one It is necessary to be aware that the numbers themselves are not comparable.

In this way, the circumstances of the world which is completely different from the situation in Japan have come to be seen, but among them the one that has a prominent share is the Chinese messenger application "WeChat"is. In China name, "WeChat" called "Washingin" is an application that started service in China in 2011, and thereafter services are offered worldwide. In particular, the penetration rate in Asia including China is prominent, and the Japanese version application is also released.

WeChat - The new way to connect
http://www.wechat.com/ja/


It is WeChat based in Europe and promoting worldwide expansion, but pointed out that GlobalWebIndex is the biggest advantage of having many young generation users. It seems to be said that it is said that it shows a high utilization rate of 33% in the age group of 16 to 24 years, and 40% in the layer from 25 to 34 years old.


Although it does not necessarily have to follow the situation of the world, even in the messenger application JapaneseGalapagosatizationWill it be going forward?