Apple's confidential internal education program uses Picasso's paintings and Google products

ByEd Favila

There are many companies that have internal programs that only employees can participate, and Apple is one of them, but Apple's internal education program "Apple UniversityAlthough its existence has been clarified, the details have been kept confidential. About that Apple University,The New York Times(NYT) listened to the conversation from the participants subject to anonymity, and the details of the confidential company education program are released.

Inside Apple's Internal Training Program - NYTimes.com
http://www.nytimes.com/2014/08/11/technology/-inside-apples-internal-training-program-.html

Apple University founded in 2008 by Steve Jobs, then CEO of the time. Dean of the Faculty of Business Administration at Yale University who devised business planJoel PodolnyMr. was elected the principal of Apple University and served until February 2014.

The fact that Apple University is distinct from the company's internal education program is that it is held throughout the company all year round. Participants are thoroughly taught thoroughly the artistic, simple and functional beauty that Apple concepts with all products throughout the year course. For example, in one class, a lecture was given with contents that participants of companies acquired by Apple in recent years participated and how to integrate resources and employee qualities so that they do not feel uncomfortable with Apple.

Picasso's paintings used to understand the simple features and beauty of Apple products "Bull"is. Slides that bulls are being simplified by Picasso's hands are shown in the presentation and explained "simplicity", one of the most important elements in Apple's product design.

A bull drawn to detail.


My head got pretty simple ... ...


It was almost a line only.


Although it was further simplified, you can see that it is a cow from that form.


NYT says, "Looking at the design transition of Apple's mouse, we see something in common with Picasso's bull".

This is ADB Mouse which was released in 1987.


ADB Mouse II released in 1993 adopts a curve design.


Mighty Mouse with one button in a smooth shape was released in 2005.


The Magic Mouse which was released in 2009 does not have any buttons.


According to one participant, on Apple's critical decision on businessCase studyThere was a lecture to learn in form. The topic covered in that lecture was "There is a need to make iPod and iTunes software compatible with the Windows OS", and at the beginning Mr. Jobs was reluctant to correspond to Windows, It seems that it was revealed that it did. As a result of Windows compatibility, iTunes gained popularity explosively among Windows users, and the iTunes Store also made a huge boost.

Apple University has various kinds of courses, one of them "Communicating at Apple"It is the lecturer of the video production company co-financed by Mr. Jobs"Pixar · Animation · StudioOriginally fromRandy NelsonHe is. In the Communicating at Apple course taught by Mr. Nelson, not only how to communicate smoothly in product development but also how to share ideas in product marketing is included in the lecture program.

Mr. Nelson is also in charge of another lecture on a course called "What Makes Apple, Apple", which includes a remote control for "Google TV" with 78 buttons and only three buttons Not showing the participants of the remote control of "Apple TV", "After obtaining design ideas from Apple designers, we conclude that the buttons really needed for the remote control are the play / pause button · decision button · home button On the other hand, Google's remote control has 78 buttons because Google designers and engineers have passed their demands, "explains to the participants did.

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At first glance, Apple is carrying out a unique in-house educational program different from other companies, and it seems that participants are getting satisfied,Consulting companyTechnology analyst Ben Bajarin says, "Apple University will be even more important for Apple to grow, and it will be one of the problems for case studies in Apple products in the next few decades , Apple's unique culture that all employees believe that it is "making the best products that can change people's lives." Apple is trying to spread this unique culture to employees but as the company gets bigger It seems to be difficult, "he said.