The possibility that Google's advertisement will enter the "refrigerator" is reported

ByAray Chen

Internet search leader Google has released innovative products such as Google Glass one after another, surpassing AppleCompanies with the highest brand value in the worldAlthough it has been chosen, there is no sign of loosening its offensive. "The next Google's advertising strategy is not advertisement delivery to" refrigerator "speculation is on the verge of flight.

SECResponseLetter_12202013
http://www.sec.gov/Archives/edgar/data/1288776/000128877613000074/filename1.htm

Google Predicts Ads in Odd Spots Like Thermostats - Digits - WSJ
http://blogs.wsj.com/digits/2014/05/21/google-predicts-ads-in-odd-spots-like-thermostats/?mod=WSJBlog

The Wall Street Journal reports that "Is Google aiming for ad serving in refrigerators?" this is,The US Securities and Exchange Commission (SEC)In the monthly report of December 2013 published by Google, in a statement that Google should not disclose its own argument "Revenue from mobile business", "refrigerators, car dashboards, thermostats, glasses, and Watches, to name just a few possibilities. (Refrigerator · Automobile dashboard · Thermostat · glasses · clock etc etc) "," refrigerator "" thermostat "could be an advertising medium Those capturing parts.


Google will develop smart fire alarm / thermostat in January 2014Acquired Nest for ¥ 3300 billionAnd it is rumored that full-scale entry into smart devices for home use is done. Meanwhile, Google said about "glasses" exemplified in this is "Google Glass"For dashboard,"Android OBEFor "watch", wearable for Android OS "Android WearCoupled with the fact that they are developing each, "Is not next advertisement delivery using Nest?" "In the refrigeratorNest ThermostatDo you intend to paste? That is why I called the speculation that.


In response to this report, Google says, "It is true that we sent the document to the SEC in 2013, but the content written in it does not reflect Google's product roadmap, Although it is a company acquired after creation, there is no plans to make it as an advertising medium, "he replied to the Wall Street Journal and denied plans for" refrigerator advertisement ".

It's Google, which has been releasing services and products that make the world saying a bit, so even if it is said to be "refrigerator advertisement" it is also a way of being thought that "it is not impossible with Google" It seems to be said that it is not there.