"The Short Cutts" summarizing Q & A of Mr. Matt Katz, a famous SEO industry celebrity

Matt Katz, who oversees the web spam team on Google and is also involved in the search quality team,YouTube channelIt is a person who is disseminating SEO related commentary on Google. Because very important information is disclosed in SEO measures, it is content gathering popularity mainly by web administrators, but sometimes the explanation is scratchy for the ball ... .... A site that lists such Mr. Katz's movies together with comments that summarized the contents shortly is "The Short Cutts"is.

The Short SEO Cutts, The Short Answers to Every Matt Cutts Search Engine Optimization Video
http://www.theshortcutts.com/

This site is a UK digital marketing agentClick ConsultWhat the company put together. Mr. Katts summarizes the contents of approximately 500 books out of the commentary movies that have been published so far and makes a list with the movie together.

"SEOWhat isSearch Engine OptimizationIt is translated as "internet search engine optimization" in Japanese. It is a measure to display its site on the top of the search results on Google and other search sites and it is very important for efficiently "finding" your page from the wide net world It is getting.

More than 500 movies have been uploaded in the page of The Short Cutts, and it has become a masterpiece content as SEO countermeasure related content, but I picked up some. You can also click the capture image to see the original movie.

Q:When will Google cease updating search algorithms?
A:I will not quit!


Q:How does Google evaluate the algorithm change?
A:"Search Quality Evaluator" confirms the results one by one in detail, and evaluates which algorithm is best.


Q:How can I inform Google that more than one domain is related?
A:"HreflangPlease use.


Q:How can I check if my site is affected by algorithms?
A:Please use Webmaster Tools, check the date and time when the algorithm was updated, and check with the results of the ranking. In some cases, update the contents of the page and take SEO measures.


Q:How can I handle pages that do not get products anymore?
A:Please change the page to "404". META tag "Unavailable afterPlease consider using the page to display the page.


Q:Multiple in the pageBreadcrumbsIs it possible to arrange it?
A:Is possible. However, Google picks up only what comes out first.


Q:How do I inform Google about mobile-friendly pages?
A:Use it as a responsive site, or use "rel = alternate" if the mobile site contains "rel = canonical".


Q:Please tell me the criteria for "Paid Link (Paid Link)".
A:Things that lead to "cheating" and "induction", "those with high-value in-kind payment".


Q:Do you use "EXIF information" included in the image as a factor for page rank?
A:Potentially, it is Jesus.


Q:Is there a version of Google that excludes back links from the ranking factor?
A:It exists internally. It is not externally.


Q:Are social media pages ranked in different ways?
A:It will not be done.


Q:How do I handle replicated content?
A:We decide what is deemed most important and add a higher rank. The rank of other contents is lowered.


Q:I am thinking of a guest blogBut what should I know?
A:Please do not use the same site many times, always update only one place.


Q:Is there a maximum number of links that can be set in the page?
A:There is no limit on the number of links, but please do not qualify as spam.


Q:Is there a difference between "strong" tag and "b" tag from SEO's point of view?
A:There is none.


Q:Have you checked that Google bot has HTML as valid?
A:I have not confirmed.


Q:Does the "nofollow" link adversely affect page rankings?
A:In the absence of evidence or operation evidence there is no effect, in general.


Q:Does the web spam team also take measures in markets other than the US, such as India?
A:going.


Q:My page has fallen all day. Does it affect the ranking?
A:Although it will not be affected in a short period of time, for example, it will be affected in about two weeks.


Q:When creating articles, where should the link to the source page be placed?
A:We think that the upper part of the page is preferable as Google, but it is OK anywhere.


Q:Advertising (article advertisement)How does it correspond?
A:It is made public that it is paid content, and the link needs to be "nofollow". Otherwise, Google will respond.


Q:Please tell me the mistake that webmasters are easy to make SEO.
A:Does not contain domains, is not crawlable, does not use words searched in the page, does not put words with subtractive, no title or explanation, does not use webmaster resources, etc. is.