Clearly from internal documents that Apple is considering making iPhone's screen larger

ByAndy Ihnatko

Apple's internal documents and Mr. Tim Cook's e-mail regarding Apple's and Samsung's conflicting lawsuitsDistrict Court for the Northern District of CaliforniaIt is open to you. Among them, as a result of analyzing iPhone 's sales declines and customer' s demands, it became clear that we are considering making iPhone 's screen bigger.

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Internal Apple Document Shows Worries iPhone Growth Could Stall | Re / code
http://recode.net/2014/04/04/internal-apple-document-shows-worries-iphone-growth-could-stall/

Below is a graph of iPhone's unit sales growth rate from 2009 to the third quarter of 2013. Although only the graph of 2013 is fragmented, you can see that the growth rate is decreasing every quarter.


So what should Apple do? According to the analysis, customers are seeking "cheaper and big screen smartphones", where competitors dramatically improve hardware performance and are building their own product transfer cycle It is also appearing.


On the page of "what customers want, what Apple does not have," the sales of smartphones from 2011 to 2012 increased by 228 million units, of which the screen size exceeded 4 inches , 91 million smartphones with a price of 300 dollars or more (about 30,000 yen), 155 million smartphones under 300 dollars (about 30,000 yen), and those that do not fit there are 22 million units decreased doing. The iPhone is exactly included in this declining part. From this we can read that we are considering making the current iPhone 5s larger than 4 inches.


Incidentally,Reuters communicates as information obtained from the supply chain, From early May 2014 Apple reports that it will begin manufacturing iPhones with 4.7 inch and 5.5 inch screens. While customers are showing a tendency to flow to either "cheap terminal" or "expensive but big screen terminal" alreadyIPhone 5c, a low-priced version, slumpedAs for Apple, the remaining hand has only to make it big screen.