New color gold is expected to be added to the iPad, where unit sales are sluggish

ByMartin Hajek

Bloomberg reports that Apple is planning to increase the sales volume by adding new color gold to the iPad, as iPad shipments are on a downward trend in 2014.

Apple Said to Add Gold Option to IPad to Goose Sales - Bloomberg
http://www.bloomberg.com/news/2014-10-01/apple-said-to-add-gold-option-to-ipad-to-goose-sales.html


According to a person close to Apple, the new version iPad, which is thought to be released in October, has a new gold metal part on the back like the iPhone 6/6 Plus, silver, gray, It will be able to choose colors from the three colors of gold.

IPad sales were $ 5 billion (about 550 billion yen) in 2010, when iPad was released. Sales of iPad alone have increased to 30 billion dollars (about 3.3 trillion yen) in 2012, two years since the launch, and now iPad's sales are the second largest in Apple's revenue It has become to occupy the ratio. IPad has steadily increased sales so far, but sales in 2013 are only $ 32 billion (about 3.5 trillion yen), so sales in the first quarter and the second quarter of 2014 are not good as well So it seems that someone who leaked information that Apple's sales strategy is to add new colors to break the problem and further increase the iPad's sales volume.

Although Apple has tried to increase the number of sales by increasing the color variation of the product so far, however, as with iPhone 5c, the number of units sold is sluggishStop production of iPhone 5c and distribute it to 5sIt does not necessarily have to be the situation.

ByLeo Watson

In addition, it is said that a new 12.9-inch large-screen iPad will be added to the current iPad (9.7 inch) and iPad mini (7.9 inch)rumorThere is also a flight and it is certain that Apple will be faced with the aim of extending the sales volume of iPad, an important source of revenue.