Unlike Barbie, a realistic style doll "Lummily" with an average shape is beautiful succeeded in collecting nearly 50 million yen

"Average body shape is beautiful", so it is not a dress-up doll which was excessively shaped up,America Disease Control CenterBarbie which reproduced the average shape of American women based on the data of (CDC) was made in 2013, but the creator is seeking investment to commercialize the original doll, and more than 13,000 people I have succeeded in collecting money from.

Lammily
https://www.lammily.com/average-is-beautiful

Why was Lammily made? You can see from the following movie.

Lammily - Average is Beautiful - YouTube


In 2013, artist Nickolay Lamm said "What if the Barbie doll is an average female figure?That's why I created a realistic Barbie doll.


Looking from the side like this.


Previous researchBarbie's body shape is unrealistic and leads to discrimination against women, so the Barbie doll in front of the Barbie Dreamhouse opened in Berlin There was also a protest such as being put on fire.


The response of the Barbie doll made by Lamm was very large, and there were many inquiries that "Where can I buy an average shape barbie doll?" So Lamm decided to make an original and average figure doll and Lammily was created to express "the beauty of the average shape".

This is Lammily.


Unlike the West that Barbie's "There is not enough room for the internal organs to enter," unlike the waist, it is a solid waistline with a constriction.


Looking at the angle of Naname, it looks like this.


The state of the upper body.


Behind the scenes. It is said that there are one in 3.3 million people who have the same ratio of butt and waist as Barbie, but Lammily seems to be seen in the city.


A side view.


It was made in 2013Barbie dollsIt seems that it is a bit more refreshing than a little strange.


Lammily has a joint on the wrist, knee, elbow, foot, and has more joint than Barbie doll. Therefore it is possible to play various ways of playing or to take a pose.


We encourage a healthy lifestyle, not a supermodel form that can not be kept unless you make excessive dietary restrictions.


Makeup is also minimal, and you can not wear spectacular clothes like many doll playing.


Lammily designs a prototype with a 3D model to details and makes Barbie for productionMattelHe asked for former vice president Robert Rambeau for advice.


Rather than wait for change to come to the toy company, make it yourself! Lammily designed by saying that it is currently recruiting funds to produce the product. The target amount was 95,000 dollars (9.7 million yen), but it has already succeeded in gathering nearly 50 million yen, probability of commercialization seems to be quite high. The deadline is April 5, 2014 local time.