How do you get the shopping site "Wanelo" for one million users?

ByStuart anthony

There are companies that many startup companies are born in the year, there are companies that succeed, there are unfortunately some companies that disappear without leaving results. In such a number of startups, the shopping site "Wanelo" which displays product images in a UI like Pinterest breaks down to 10 million users now, even applications for iOS · Android have appeared I will. So, Wanelo got a slideshow that summarized the long way to see how it reached one reaching point "one million people"500 StartupsIt is open to the public.

Wanelo

"Closing the Gap Between Developers & Customers," Wanelo
http://www.slideshare.net/500startups/eric-koger-cofounder-ceo-modcloth

You can see how Wanelo got 1 million users from the slide show below.


The way to get 1 million users


Everything began with Siberia.


The problem is that commercial has not developed since the 1990s.


News is Twitter, Movie is YouTube, Photo is Instagram, Occupation is LinkedIn, Image is Pinterest, Shopping ......


It is WANELO.


Direction 1: First user


In 2010, Wanelo who just started up was not popular at all.


Wanelo is not so popular, it will delete many functions.


A transformation period visited Wanelo in 2011, and the number of unique users per month reached 30 thousand. After that, we terminate the agreement with the agency and transfer the office to San Francisco.


Road No. 2: First financing


The trouble was that a single woman who had no skill was running by one person.


After failing to raise 40 times of funds, we will succeed in fundraising for the first time from 500 Startups.


As a result, the number of monthly unique users increased at once.


Road No. 3: Team


Engineer Konstantin joins Wanelo.


First employment of engineers, and creation of original T - shirts.


After the engineer joined, handmade market site "EtsyEmployees of Walelo show interest in Wanelo.


Furthermore, I will receive an offer from a 17-year-old active high school student "I want to work at Wanelo".


San Francisco's first office.


Road No. 4: Large scale renewal


The platform got old, easy to interrupt · Team has forgotten about the past and wants to start from scratch, etc. Although there were many favorable opinions on renewal ... ...


There were many objections, such as renewal was disadvantageous, development stopped, anxiety about new team, etc.


However, Wanelo will do renewal.


And after 2 months hard work, Wanelo has been renewed successfully.


A correct personnel selection is necessary for renewal. We select employees who have characteristics such as constructive, pragmatic, tolerant of technology and fast work speed.


The next thing after the selection is aggressiveness. Renewal will not succeed unless you act always thinking what is important and what you need.


It is also important for renewal to always work with your head working.Pivotal TrackerYaTrello,CampfireWe utilize services that increase work efficiency represented byPair programming·Test-driven developmentDoing away with work, such as doing away from work.


In order to make a renewal successful, it is essential to find a problem, ask questions without knowing what you do not understand, and express yourself.


Road No. 5: Release of Wanelo application for iOS


The first four reviews of the Wanelo app are perfect and the user is posting comments that the user is satisfied with the service.


And two years after starting in 2010, Wanelo has reached 1 million users.


The timeline until Wanelo gains 1 million users is like this, Wanelo's idea was born in 2006, and four years later it started a business. After the renewal in June 2012, it has reached 1 million users with a strong rhythm.


Wanelo's momentum will not stop even after the number of users has exceeded one million people,In August 2013 the number of users reached 10 million peopleHowever, there are facts that have overcome difficult barriers, such as refusing to procure funds many times and renewing the site behind it.