Major publications work "High price but low satisfaction", Personal publication work turns out facts of online bookstores such as "High satisfaction and low price"

ByStevenScrivello

A well-known concept in the retail business model using the Internet "Long tailThere is a system that makes it easier to sell products effectively even in smaller businesses than in the past. According to a survey conducted by American writer Hugh Howey, more than half of the best-selling books sold on Amazon are not already major publishers but individual publications, a fact that symbolizes online sales Was revealed.

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As a result of Mr. Howie's analysis, the graph that classified the number of works included in Amazon's bestseller list by publication form is as follows, and individual publication work written as "Indie Published" accounts for 35% of the total It was a result exceeding 28% of a major publishing company called "Big Five", which is occupied. Furthermore, adding 15% of small and medium-sized publishing companies also means that 50% of the total is occupied by non-major works.


Next, we plotted the number of pieces sold for each genre as in the graph above, which is the graph below. Although the major ratio has risen to 34%, you can see that personal publications are 39% and keeping top.


And this is interesting data. The following two graphs show the satisfaction level (left) and average selling price (right) by publication type, respectively.


Individual publications have high satisfaction ratings, while prices are kept low, whereas one of the major works is in a completely opposite state of "the satisfaction is low but the price is high" It is. It can also be said that individual publications work better reflects the needs of readers and sell them cheaply, which can be said to support the growth of personal publications.


In the graph comparing sales, you can see the difference between the price of both companies because sales by major publishers have more than half the total volume, which is 52%.


In addition, the data quoted here use three genres of "Mystery / Thriller", "SF / Fantasy", "Romance System". These genres occupy 70% of Amazon's best selling 100 titles, and it is the most selling genre that accounts for about half of the top 1000 titles as well.

In addition to this, in "Format Distribution Graph on Amazon Best Selling Top 100", we know the current situation that data sales for Kindle accounts for more than 90% ... ...


It is made clear that 47% of the total amount of money paid to the author is due to the sale of individual publication work.


In this way, it is a data collection that can catch a glimpse of the current state of e-books, so it is worth a look for those who want to grasp in detail.