How much is the investment money that is easy to collect money with cloud funding?

ByAmytrippmyers

We have successfully collected more than 100,000 dollars (about 10.2 million yen) in the past "13,695"Kickstarter"As a result of analyzing the project data by the software development company Airbrite, it is emerging as to what kind of" money investment easy money gathering menu "is.

Deconstructing Kickstarter: Sell Your Product for $ 10,000 (or $ 99)
http://blog.airbriteinc.com/post/69735534018/deconstructing-kickstarter-sell-your-product-for


This is a graph showing the top ten in the amount of the investment menu adopted by the project. The menu that is most frequently adopted is a menu of 100 dollars (about 10,000 yen), and other popular menus can also be confirmed that mostly a good amount of money is selected as a project creator.


However, the menu that the investor can easily select is slightly different from what the project creator chooses. For example, the menu of 99 dollars (about 10,000 yen) is not within tenth place, but it is an amount that makes it very easy for them to contribute.

Surprisingly, when you look at the breakdown by amount, the fact that the $ 99 menu has been successful in raising funds has been found out. This is a graph of the top ten investment amounts out of the breakdown of the procured funds by contribution amount. After $ 100 (about 10,000 yen) and $ 50 (about 5100 yen), you can see that the menu of 99 dollars (about 10,000 yen) has succeeded in collecting a large amount of investment.


Airbrite recommends incorporating a menu with an amount of 99 dollars from the data that $ 99 is gathering a lot of money despite menus not adopted in so many projects. According to Airbrite, it is effective to adopt the investment amount chosen as the top 10 in the graph above, to collect a lot of money without making the investors unnecessarily confused.

Also, the menu chosen as the largest number of investors, that is, the popular investment amount is not always collecting the largest amount of funds at all times, the fact that the most expensive investment menu sometimes collects a lot of money . If the project is targeted to a relatively wealthy person, it is important to prepare expensive menus such as $ 10,000 (about 102 million yen). However, in this case, strategies such as not only selling goods but also appropriately presenting data to clarify the future of the project and appealing the public nature of the project become more important.

Furthermore, many investors have chosen "menu with the lowest price" even in the menu that can get items. For example, a very successful smart watch "PebbleIn the project, about 41 thousand people out of the 68,929 investors have selected the cheapest $ 115 (12,000 yen) menu to get Pebble. For this reason, the project planner should pay more attention to the setting of the minimum amount that you can get the goods, and setting that amount will have a big impact on the total amount of funds raised by the project.

The graph below shows the popular top ten of the men who were often funded by investors. It was $ 25 (about 2600 yen) that was most easily contributed, and $ 15 (about 1500 yen) follows. The amount of money that is easy to receive is 50 dollars (about 5100 yen) or lower, so the menu is the top, so it seems important for the success of the project whether to be able to prepare an attractive menu for this amount of money.


Airbrite is also investigating the number of menus to recruit investment. This is data obtained by examining the total number of investors and procured funds for each menu number. The number of menus shows that projects 9 to 11 have succeeded in procuring a lot of funds.


It is difficult to determine the best number of menus from this data, but not to increase the number of menus too often seems to be a shortcut to success. Regarding this point, Airbrite is not a good idea because it requires time and effort for the investor about which menu to choose, if too many menus are prepared, it is not a good idea, I guess that it will be supported by more shareholders to do.