A CM of Sony's camera "α 7 R" that falls into a feeling as if he is dancing in a zero gravity space

Skydiving is a life-changing competition,Death accident about once every 50 thousand timesAlthough it is said that it will happen, replacing the camera lens under such harsh circumstances, and taking a picture shot "Α 7 R"CM has been released on YouTube and it has become quite high quality content.

Sony A7R - YouTube


The picture starts from the top of the cloud where the sun is visible. Shoes are clearly visible, you can see the high quality of the image well.


There is hardly any movement in the background, it seems as if you are in a zero gravity space.


A skydiver photographed from various angles.




The sky diver faces the video camera and points the α 7 R.


Multiple skydivers will gather and become a circle.



The sky diver in front is presenting something by hand.


I was presenting the lens of the camera.


Move the lens closer to α 7 R ... ...


Successful installation. Even in harsh environments such as in the sky, it was easy to install the lens.


Then Skydivers are spreading.


Hold the camera ...


I take pictures of each other.


I do not understand well because the background does not move, but descending towards the ground with tremendous momentum.


As the ground approaches, the parachute opens and enters the landing posture.


The body of α 7 R is displayed and the CM ends.


Making movies that you can see well how the "α 7 R" CM was shot was also released on YouTube.

Sony A 7 R ad shows skydivers (Behind The Scene) - YouTube


The director of CM also deals with CMs of Toyota, Toshiba, Softbank, etc. in JapanJEFF GAUNTMr.


This is the middle of discussion of the scene to attach the lens to the α 7 R in the air.


People in charge of choreography also gathered and careful meetings are held.


For CM shooting, it is time to appear.


Also practice before getting on an airplane.



Sky divers will board the airplane to do the skydiving.


Photographers shooting while descending with the Sky Diver appeared on the CM wear red clothes.


Before descending from the airplane, we confirmed the actions to be done in the air again.


Skydiver cameraman leans from the airplane ......


Jump all at once


Looking at the descending state at an angle different from the CM, you can see that photographers wearing red clothes are shooting Skydivers.


When an amateur skydiving, it is the best to leave it to the gravity, but it is the ability to do such a performance because it is a skydiver with world record.


A parachute opens ......


Photographers landing one after another


Skydiver also landed safely.


Pictures taken are brought to the studio ... ...


Editing every video scene, one CM is completed.



It seems that CM shooting of "α7R" was quite harsh, including sky diving performed nine times in total. Also,4KYou can also take a glimpse of the quality of the image, such as shooting in 120 frames per second using the corresponding equipment. The CM of "Sony α 7 R" was content that you can experience unusual feelings you can not usually taste.