Microsoft under consideration to offer free Windows Phone · Windows RT

ByKārlis Dambrāns

There is a strong competitor called Android on Windows Phone for smartphone OS, and Windows RT for touch screen equipped terminal is competing with Windows 8. Microsoft has not planned to offer these two OS's to the manufacturer free of charge, because they have not produced much results from license income.

Microsoft considers free versions of Windows Phone and Windows RT to battle Android | The Verge
http://www.theverge.com/2013/12/11/5199446/microsoft-considers-free-versions-windows-phone-windows-rt


Windows Phone and Windows RT are licensed to manufacturers, but most of the licensing revenue from RT comes from manufacturers who developed OEM equipment with Windows 8 and Windows RT. As for Windows PhoneMicrosoft himself acquired Nokia's mobile phone business which accounted for more than 80% of the market shareTherefore, the license fee will not come in.

That said, Microsoft is planning to prepare a free version of Windows Phone and Windows RT in the future and plan to offer it to handset makers. This fact became apparent as a stakeholder close to the plan told The Verge.

Providing the free version will result in the license income of Windows Phone and Windows RT being lost, but that will be covered by the income of the application and service. Microsoft is thinking about putting advertisement in the application for Windows 8 and making it a new income stream, and we are currently conducting experiments. Bing's licensing income and use of SkyDrive · Office · Skype are key, so it seems that it will be used to promote usage in the future.

ByMicrosoft Sweden

The goal of freeing Windows Phone and Windows RT is to draw attention from manufacturers. Android is in the top position in the smartphone OS market, but Microsoft breaks this stronghold and is considering cutting off advertising income of Google behind Android.

Will manufacturers that have not been looking at Windows Phone and Windows RT so far will take this measure ... ?.