How much will it cost to advertise unified apps in the top 10 in AppStore?

ByWind.com.my

For smartphone app marketingBoost advertisementApple's temporary management using the techniqueApp StoreThere is a way to raise the ranking of. It is an application marketing company of a smartphone using info graphics as to how much it costs to enter the top 10 of the ranking by using a boost advertisement which is not an exaggeration to say that it forcibly raises the rankingTradeMobIt is open to the public.

Infographic: Calculating the cost of a Top 10 rank in the App Store | Trademob blog | Trademob
http://www.trademob.com/infographic-calculating-the-cost-of-a-top-10-rank-in-the-app-store/

How $ 96,000 can buy you a top 10 ranking in the U.S. app store | VentureBeat
http://venturebeat.com/2013/06/04/how-96000-can-buy-you-a-top-10-ranking-in-the-u-s-app-store/

The graph below shows the relationship between the number of downloads and the time when launching the boost ad of the application, the vertical axis shows the number of downloads, and the horizontal axis shows time. Those in the shape of the orange upper part in the graph are installed in the form that the developer of the application pays money for advertisement etc.Purchased Install), The white one is not installed by the user looking at the advertisement etc, but the naturally occurring installation by looking at the App Store ranking etc.Organic Install). Purchased Install increases at a stretch in a short time and raises the ranking of the application, and the user who saw the result by ranking etc. installs the application and the number of Organic Install gradually rises. The cost is an average of 1 dollar per Purchased Install (about 100 yen), and Organic Install naturally occurs, so it is zero. Therefore, in the boost advertisementECPI(Effective Cost per Install) will be $ 0.5 (about 50 yen) to Purchased Install and Organic Install.


The proportion of Organic Install seems to be different depending on the type of application. In the case of an application of a game, one Organic Install occurs for one Purchased Install in the first three days after the boost advertisement, It is said that 0.65 times of Organic Install will occur in non-game applications.


The following graph shows the average of CPI (Cost Per Install) and eCPI during the boost advertisement period in major Western countries regarding game applications. For each country except Italy, you can see that the value of eCPI is less than half of CPI.


During non-game application boost ad periodCPIAnd eCPI average is like this, eCPI value is about 40% lower than CPI.


The graph below shows the number of installations required to be displayed in the top 10 ranking of free apps in AppStore from the top of the major countries of Europe and the United States, 80 thousand installations in the first place in the US, next most Is 26,000 installations in the UK and the third place is 15,000 installations in Germany.


To summarize the graph above, in the top ten in the ranking of the American AppStore, if it is a non-game application, it is simple calculation that it multiplies the eCPI value of $ 1.2 dollars (120 yen) to a total of 80,000 installations and a total of 96,000 It costs $ 56,000 (about 5.5 million yen), which costs $ 10,000 (about 9.4 million yen) for game applications and 80,000 installations X 0.7 dollars (70 yen), so if you use the appropriate advertisement budget It will result that you can display the application by digging in the top.