The number of monthly users on YouTube has exceeded 1 billion, the driving force is "C generation"

ByThms.nl

The number of monthly users on the YouTube video sharing site which started service in 2004 exceeded 1 billion people. Today, there are tens of thousands of partners that have established channels, and it is a big media where many advertising campaigns are deployed, but the reason for this growth is "C generation (Generation C)" He seems to be in the presence of people called.

YouTube Blog: YouTube Hits a Billion Monthly Users
http://youtube-global.blogspot.jp/2013/03/onebillionstrong.html


Even if it says "the number of monthly users is 1 billion people", there are too many numbers and it can not be pinned, but the degree of majority is "One in two users on the net has seen YouTube" level. If YouTube is a nation, it means that there are the third largest in the world after China and India. Converted to viewing rate, it corresponds to the broadcast of 10 biggest popular American football championship 'Super Bowl' broadcasting in the United States.

"C generation" is the source of energy for YouTube.

AdWords Agency Blog: How does Gen C watch Youtube? On all screens, all the time
http://adwordsagency.blogspot.jp/2013/03/how-does-gen-c-watch-youtube-on-all.html


C generation is the name nicknamed by the research company Nielsen and it means that it is a generation with four "C". They are generations that consume content in all places on the Internet, mobile, social and everywhere.

The four Cs are "Connection"Creation (generation)"Community"Curation (curation)That thing.

If you think of it as a movement on YouTube, you can watch all kinds of movies uploaded to YouTube without being limited by the device regardless of time or place, upload them by themselves and upload them to your family It is said that people who are excited by sharing with their colleagues and friends, who finds particularly important or interesting things.

This is a part of YouTube's infographics, you can see that the C generation is using YouTube regardless of the scene.


I will find interesting ones as soon as possibleEarly AdapterThere are people called C, but the generation C is not simply "a cultural leader", it also says that 500 thousand dollars (about 48 trillion yen) of consumption is affected annually by the American Chamber of Commerce It is said that.

By the way, looking at each device, we will draw a graph almost similar to the peaks of use on the desktop and smartphone.


In the first place, how to come to YouTube is "Sending links from social networks and friends" "Search results by search engine" results in 10% ~ 20% for desktop and smartphone, about 57% on desktop %, Users with 47% on smartphones seem to be "searching on YouTube from the beginning".


In future, from the time I was born like the C generation, the digital device will be the center around "digital native" which is around me, and the world of the net may change a bit.