The report of the Recording Industry Association of the United States revealed that it was ineffective for Google's piracy countermeasure

ByThomas Hawk

In August 2012, Google announced an attempt to change the search engine algorithm as a countermeasure against illegal downloads and to demote sites with many copyright infringement reports from search results,RIAAAccording to the survey, even half a year after changing the algorithm, the pirate site still ranked higher in the ranking proved to have been ineffective.

Google Report Card 2013 Final
http://ja.scribd.com/doc/126625427/Google-Report-Card-2013-Final

Google received a deletion notice due to numerous copyright infringement for the past six months, but as a result of the analysis, we found that still the site handling piracy is displayed on the first page of the search result. When searching for popular words, what kind of sites are displayed in the top ten of the search results in the graph below? Although it expresses that although the average display count of legal sites such as iTunes, Amazon, eMusic etc. is 0.6 in 10 cases, Google deals with pirated contents which received 1000 or more deletion notifications Three to five sites were also displayed.


Also, when we tracked the search results from December 3, 2012 to January 21, 2013, mp3skull.com, which can download music files for free, is the first in search results It was found that it is displayed.


Furthermore, for sites that had more than 100,000 deletion notices between March 23, 2012 and January 23, 2013, the average number of results displayed within the top five results of the search result is 1 or less There was nothing.


We also know that 94% of Internet users will only see the first page of the search results in the survey, so it is a very important matter how much pirated sites are occupied by the top ten.

Also, 88% fill in the search field with the word "MP3" "download" at the same time as the name of a famous artist, and RIAA suggested that Google's auto complete function suggested sites that handled piracy to users and exacerbated the situation We point out the possibility that we are doing.


Based on these findings, RIAA says, "Google does not seem to be relegating the ranking of sites that received copyright infringement notifications, and at least searching with the words" download "and" mp 3 " There was no effect. " Also,
"When searching for music, the user trusts the search engine" If Google is displaying a legitimate site, "the findings show that Google's algorithm is not functioning "We need to change this search engine right now, and we are ready to help."

In response to this, Google will ensure that payment settlement can not be made in cooperation with major settlement companies as measures against illegal downloadsI'm thinkingAlthough it is in the midst of discussion now, it seems that it intends to reduce the site itself by cutting off the source of funds on the illegal download site. The way to cut off sources of funds has proved that VISA and MasterCard weakened influence by stopping the payment procedure for WikiLeaks in 2011, and it is also used in many publishing, movies, and television industries Although it is a method, it is the first time that Google adopts it.