Amazon's "Kindle Paperwhite" cuts to 7980 yen, to the same price as Rakuten's "kobo glo"

From October 24thThe reservation reception of Kindle Fire and Kindle Paperwhite from Japan beginsHowever, among these, "Kindle Paperwhite" with built-in light with E Ink screen installed from 8480 yen at the time of reservation receptionPrice cut to 7980 yenIt is being done.

Amazon.co.jp Although the banner notifying the start of Kindle release is posted on the top, the price of Paperwhite is 7980 yen.

Amazon.co.jp: mail order - fashion, home appliances to food 【Free delivery】
http://www.amazon.co.jp/


This is the same as the product individual page.

Kindle Paperwhite - a built-in e-book reader
http://www.amazon.co.jp/dp/B007OZO03M


Amazon.co.jp has not made any announcement especially on news releases, etc. However, people who have already reserved Kindle Paperwhite are contacted by e-mail.

New price,Rakuten announced the new e-book reader "kobo glo" the other dayAnd the same price.


Amazon is not particularly conscious of competing terminals, but with Paperwhite's 3G model and Kindle Fire prices are left unchanged, it is clear that it is a measure against Rakuten who shows confidence in black-and-white terminals.

I am looking forward to the competition as to whether Rakuten can develop further countermeasures and how other e-book readers respond.