A dog food CM that appeals to a dog by a sound that can not be heard by humans

In Japan, Nestle famous for selling coffee etc. seems to have produced a commercial that directly appeals to dogs with sounds that human beings can not hear. Dogs and cats can listen to sounds of frequencies beyond the range of human hearing, and in training"Dog whistle"Although it is used, CM of this time applied that this property was applied.

Pet food firm Petcare launches first TV ad that only canines can hear | Mail Online

The movie below is the commercial of Nestle's pet food brand "Beneful". I heard that the dog only contains sounds that can be heard.

BENEFUL TV Soundspot - YouTube


A dog that listens to the words of his husband.


Master talking gently to a dog.


And the dog will eat 'Beneful'. It seems to be a very common pet food CM in terms of content.


Nestlé said in a statement that the idea of ​​this ad is coming from "a post that appeals products by smelling a dog on a dog that won the award in Germany". Also, Beneful's European brand manager Xavier Perez says, "This television commercial aims to reach both pet and owner and follows a special One to One relationship with them," .

Nestle's pet care division reported that this year, it reported sales of 3.4 billion pounds (about 400 billion yen) in the first half. I do not know if this CM actually has the effect that will affect the dog's preference, but from now on we will continue to present new approaches to this huge market in the future maybe.