User satisfaction rises sharply from Spring 2011 model, survey of smartphone purchase situation

Results of the "Survey on purchase situation of summer 2011 summer" summarizing the questionnaire which the major price information site "price .com" made for smartphone users was announced.

Regarding the spread of smartphones, as each company has revealed at the announcement of earnings results, etc., as we are spreading widely, interesting results have been revealed regarding the "satisfaction level" that the smartphone user feels on the terminal owned by the smartphone user I will.

Price .com - No.054 Summer 2011 Survey of smart phone purchase situation! [Price .com Research] No.054

Compared to the same survey conducted in January 2011, the ownership rate of smartphones is increasing overall, and those who have "only smartphones" increased by 9.3% compared to the previous survey, "normal mobile and The person who has a smartphone "has increased by 3.4%.


Looking at smartphone usage history, 60% of the whole people started using smartphones within the past year. Among them, users of less than 3 months and 3 months to less than 6 months account for 40% of the total, NTT docomo and KDDI began to popularize from the autumn / winter model of full-scale deployment of Android smartphones, spreading in Spring 2011 models and summer models It will be a momentum.


As for the number of ownership of smartphones, "one unit" is overwhelmingly large, and it is close to 89.7% of the total. There are more people who have two audio terminals and smartphones, but it seems that there are not many users who have 2 smartphones indeed as expected.


For smartphones in use, Apple boasts a large market share, "iPhone 4" is 23.2%, "iPhone 3GS" is 12.0%. The total series including "iPhone 3G" totaled 38.2%, and "iPhone" alone has nearly 40% share

And the most popular on Android smartphone is NTT docomo "REGZA Phone T-01C(4.9%) ""Xperia SO-01B(4.8%) ". "REGZA Phone" will be released as of the end of last year, so it will be popularized quite rapidly in the last six months.

In addition, au is the first full-fledged Android smartphone "IS03"(4.4%) became the top. In this spring model and summer model, DoCoMo "MEDIAS" series (3.9%), "Xperia arc SO-01C"(3.1%),"GALAXY S II SC-02C"(2.8%) seems to be popular.


About the carrier of the smartphone being used, SOFTBANK, which has "iPhone" series, is the top with 44.7%. The state where "iPhone" occupies most (38.2%) of the possession terminal of the user. Subsequently, docomo, which has actively expanded smartphones since last year, was 34.5%, and the last au was 15.8%.



With regard to the operating system of the terminal, "Android OS" has a share of 50.6% slightly over half, finally exceeding the share of "iOS" of "iPhone".


The release time of the smartphone you use is 43.7%, "before October 2010", but probably most people are iPhone users and it seems that Xperia users are included as well from the release time.


Discontent points of smartphone. After all, the "battery possession" was the most frequent, especially though it was regarded as a problem on early Android smartphones, but for products after the spring model this year, such a battery problem has been improved considerably.


Finally, when I heard about the satisfaction level of the smartphone I am using now, the total of 69.7% "very satisfied" and "somewhat satisfied", almost 70% of people are using smartphones I am using now I understand that you are satisfied.


I saw "Satisfaction level of owned terminal" by release time. The satisfaction level of users purchased before March 2011 is about 50 to 60%, but the level of satisfaction has been raised to 70 to 90% for products after March 2011,The user shows high satisfaction to smartphones after the spring model which was commercialized after March this yearIt seems. Incidentally, the Android smartphone after the spring model has the second generation Snapdragon processor of low power consumption, and OS version also adopted Android 2.3 which advanced power saving.

Even on Android terminals, if the version of Android OS is on sale at the same time, it is getting to use the latest version that is almost side by side, and since goodness, badness and performance difference of ease-of-use are getting less so much, It is thought that satisfaction with products is increasing.