Half of the users are expected to shift in the future as the market continues to grow

For the Fall / Winter Shopping Battle,NTT DoCoMo will release 7 modelsIn addition to scheduling,KDDI will also release a model that emphasizes the ease of use of Japanese usersAlthough it is a smartphone market that is expected to continue growing more and more in the future, it became clear that nearly half of users are expected to shift from voice terminals in the future.

Does it mean that smartphones will be accepted by users with the same feeling as high end audio terminals currently on sale?

Note that the above imageSharp is planning to release "AS01" Smartphoneis.

Details are as below.
Forecast market size of domestic mobile phones and smartphones

According to MM Research Institute's forecast for domestic mobile phone handsets and smart phones announced by MM Research Institute, the number of mobile phone sales in fiscal 2009 decreased by 6.3% to 35.45 million units, compared with 2.5 It seems that it is expected to be 36.35 million units, which is an increase in%.

The number of smartphone sales in fiscal 2009 was 2.17 million due to the strong performance of iPhone, but in fiscal 2010 it is expected to increase by 77.9% to 3.86 million. In the future, it is predicted that popularization will accelerate by introducing models corresponding to the functions installed in conventional mobile phones such as "Osaifu-Keitai" and "One Seg".

Forecast of Smartphone sales volume in the future. In fiscal 2010, it is steadily increasing to 3.86 million in fiscal year, 6.6 million in fiscal 2012, 10.5 million in fiscal 2012, 15.39 million in fiscal 2013, 18.4 million in fiscal 2014, and will make 20.3 million in fiscal 2015 I am improving it.


Also, in fiscal 2015, out of mobile phone sales, smartphone sales unit ratio is forecast to be 54.6%, and smartphone subscription rate to the number of cellular phone terminal subscriptions at the end of 2015 is expected to reach 40%.

Trends in mobile phone sales volume and replacement cycle. Although the number of units sold will continue to increase slightly, the replacement cycle will continue to grow and will become more and more nearly three and a half year.


It seems that users who used existing mobile phones, such as packet fee and operability different from the conventional one, still have a high hurd to move to smartphones, but it is expected that this number will be popularized Is that there is a possibility that the high-end voice terminals that are currently on sale are replaced with smartphones as a whole?