The era of white bread is reaching the end, clearly that the sales of black bread is increasing

BySpamily

Bread, the staple food of Europe and the United States, was the mainstream for so-called "white bread" using refined wheat for a long time, but as I looked at sales of bread in 2010, sales of "black bread" using rye etc. increased So it turned out that the popularity of white bread gradually declined.

In Japan, there has been a movement to eat grain rice and brown rice for health for several years, but it seems that healthy orientation is reflected in staple foods in Europe and the United States as well.

From white bread to black bread, the change in consumer sentiment is as follows.White bread falls from favor as shoppers prefer brown - Telegraph

UK's largest supermarket "TescoAccording to population growth, so-called white bread made using refined wheat has been increasing sales, but with regard to 2010, there is a situation in which black bread overtakes that sales about it.

White bread sales in major retailers in 2010 decreased by 1% compared to the previous year. Meanwhile, Kantar Worldpanel, a research firm, has revealed that black bread sales have increased by 6 percent, seeded bread sales have increased by 9 percent. The results clearly show that consumers preferred choice of healthy products by helping experts recommend that black bread is healthier than white bread I will.

To put it concretely, the market size of the whole bread is 1 billion pounds a year (about 138.1 billion yen), among which black bread sales are 423 million pounds (about 55.3 billion yen), for seeded bread 1 It is said that it will be 100 million pounds (about 13.9 billion yen). Assuming that sales of black bread and seeded bread are subtracted from sales of white bread, it is still time consuming for the black bread to completely reverse the shape because there are still many white bread shares.


In the 18th - 19th century, black bread was lower than white bread, there was recognition that poor family who can not afford to buy white bread can eat. Anime"Alps girl HeidiSome people remember the episode that Heidi was sneaking into the soft white bread served at the Seeseman family at the service destination, in order to give Peter's grandmother who is struggling to eat hard black bread in the play of Perhaps it was thought that white bread was better than it is.

Alex Sillars, who is buying bread at Tesco, also commented, "Consumers are increasingly seeking healthy added value against staple food in particular in recent years" and commented that " Since there are products that can also be said to be between the white bread and the black bread because of the increase in variety, it is easy to shift the staple food to the black bread gradually becoming easier, "he adds.

In the past, white rice was regarded as a superior thing, but in recent years it has been seen that the situation is similar to Japan, where millet rice and brown rice became popular as a healthy diet, regardless of east or west, the values ​​for food are old Is not it quite interesting that it has changed considerably?