NTT DoCoMo, KDDI, Softbank Mobile 's "Student Discount" Service Compared to 2011 Edition
We announced that we will offer "student discount" service for students with service names of mobile phone companies "Supporting Student Discount", "Gangan Student Discount" and "White Student Discount with Family 2011" for the spring entry season this year, I compared the services of each company.
Since each company also carries discounts not only for students but also for families, it is also a reference for students who have family members.
※ Reflected KDDI campaign revision on February 9
Details are as below.
◆ "Cheering school discount (NTT docomo)"
Object
Students (even already enrolled) and family members of new students
Discount details
When you subscribe for "Type Simple (Value)" and a fee discount service "Fami-wari MAX 50" etc, the monthly charge of 390 yen is discounted for up to 3 years (maximum 37 months) from the basic usage fee. When using smartphones, the maximum amount of "Pake-hodai flat" is discounted 525 yen, to 4935 yen per month.
Actual monthly usage fee (basically assuming the case of using the maximum price of packet fee in the lowest plan contract)
·feature phone:
"Type Simple Value (390 yen)" + "i-mode (315 yen)" + "Packet charge (4410 yen)" = 5115 yen
·smartphone:
"Type Simple Value (390 yen)" + "SP Mode (315 yen)" + "Pake · Hodai Flat (4935 yen)" = 5640 yen
More detailed conditions etc. are posted on the following link.
Press Release Presentation: Campaign for Student Customers and Families "Campaign Study Discount" Implemented | Notice | NTT DoCoMo
◆ "Gangan Studies Discount (KDDI)"
Object
Students (even already enrolled) and family members of new students
Discount details
For the maximum of 3 years (36 months) from the next month when applying for "Gangan Student Discount", the monthly charge of 390 yen is discounted from the basic usage fee. When using smartphones, the maximum amount of "IS flat" is discounted 525 yen, to 4935 yen per month.
Actual monthly usage fee (when using the lowest plan contract to use the packet fee up to the limit)
·feature phone
"Plan E simple (390 yen)" + "EZ WIN course (315 yen)" + "packet charge (4410 yen)" = 5115 yen
·smartphone
"Plan F (IS) simple (390 yen)" + "ISNET (315 yen)" + "IS flat (4935 yen)" = 5640 yen
More detailed conditions etc. are posted on the following link.
About the implementation of campaign "Gangan Study Discount" and "au HIKARI De Keitai Discount" that you can use with au mobile phone
◆ "White Student Discount with Family 2011 (SoftBank Mobile)"
Object
Students and their families, both new contracts only
Discount details
Students are free for 2 years for "White Plan" monthly basic usage fee (980 yen) for 3 years, when family transfer from MNP to other companies using "MNP" for 2 years free, only 1 year if not using MNP free. For smartphone users, the maximum amount of "All-you-can-eat MAX for smartphone" is discounted from 5985 yen to 4935 yen (revised from 5460 yen to 4935 yen on January 31).
Actual monthly usage fee (when using the lowest plan contract to use the packet fee up to the limit)
·feature phone
"White Plan (0 yen)" + "S! Basic Pack (315 yen)" + "Packet all you want (4410 yen)" = 4725 yen
·smartphone
"White Plan (0 yen)" + "S! Basic Pack (315 yen)" + "Packetized All-Time MAX for Smartphone (4935 yen)" = 5250 yen
· IPhone
"White Plan (0 yen)" + "S! Basic Pack (315 yen)" + "Packet all you want flat (4410 yen)" = 4725 yen
More detailed conditions etc. are posted on the following link.
Basic charge for students and children is free for 3 years! "White Student Discount with Family 2011" Implemented | SOFTBANK MOBILE Corp.
◆ The top discount price is SOFTBANK MOBILE
Assuming that you are using 24 months as a general cell phone usage cycle, assuming that you joined a family service (parents, one student), the total discount of each company is as follows.
· NTT DoCoMo
Monthly discount amount 390 yen × 24 months × 3 people (parents, 1 student) =20,880 yen
(When smartphone is used) Monthly discount amount (390 yen + 525 yen) × 24 months × 3 people (parents, 1 student) =¥ 56880
· KDDI
Monthly discount amount 390 yen × 24 months × 3 people (parents, 1 student) =20,880 yen
(When smartphone is used) Monthly discount amount (390 yen + 525 yen) × 24 months × 3 people (parents, 1 student) =¥ 56880
·SoftBank mobile
When parents use MNP:
Monthly discount amount 980 yen × 24 months × 3 people (parents, 1 student) =¥ 7560
(When using smartphone) Monthly discount amount (980 yen + 1050 yen) × 24 months × 3 people (parents, 1 student) =1461 6160 yen
When parents did not use MNP
Monthly discount amount 980 yen × 24 months × 1 person (student 1 person) + 980 × 12 months × 2 people (parents) =40, 7040 yen
(When using smartphone) Monthly discount amount (980 yen + 1050 yen) × 24 months × 1 person + (980 yen + 1050 yen) × 12 months × 2 people (parents) =90,4740 yen
◆ Importation of students who positively use packets is essential
Considering the discount amount, SOFTBANK MOBILE is taking the most emphasis on student acquisition, coupled with the positive use of "MNP" to withdraw customers from other companies. Mobile phones are now indispensable for students, so we will not just be downloading content such as "Chaku-Uta", but actively use web services such as "Mobage Town" and other game sites, video sites, SNS etc. Therefore, it seems that most cases use packet communication service to the upper limit of flat rate.
In other words, even if the discount amount is increased, it is possible to cover the data communication fee income to some extent, and furthermore, the future such as "to continue using for a long time even if becoming a society person by graduating in the student Although it can be expected to be an investment aspect to Softbank Mobile, it seems necessary for NTT docomo and KDDI to become more aggressive against the present situation where SOFTBANK MOBO is putting the most emphasis on student acquisition.
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