Will a service like Facebook like born from Japan, Tsuyoshi Natsuno, Ichiya Nakamura × Keio student talk event report

A movie depicting how Mark Zuckerberg and his colleagues created the world's largest SNS "Facebook"Social network"Will be released on January 15, 2011.

A screening of this movie was held at Keio University, and Professor of Graduate School of Media Design and also served as outside director of mixiNakamura Ichiya, Professor of Graduate School of Media and Media Studies, Director of DwangoTsuyoshi NatsunoWe invited Mr. Talk event was held.

Nakamura who is involved in mixi which is the same SNS as Facebook, and Natsuno who made i mode in NTT Docomo, what kind of impression did this movie and ザ ッ カ ー バ ー グ have?
Nationwide first appearance No 1 movie "Social Network" preview & talk event ~ i mode × learning from Facebook pioneer, future society ~ # SoFlat

Keio University became a venue.



Nakamura Ichiya (Nakamura):
It's a movie that is neither action nor suspense, but it was a movie with a sense of speed and running speed, music was also pretty, it was a movie that did not get bored at all for two hours. Mr. Natsuno, today is "Tokudane!" Good job. Why do not you take a look at the current movie?


Natsuno Tsuyoshi (hereinafter, Natsuno):
It was funny. People who do IT business, use services, people who saw the service grow bigger in years, and the impression that people who have not seen IT saw it at all I think that it will be different. Odysans think that it will be "all such fiction." But, as far as we are concerned, it is full of great reality, especially as I am also crushing the company once, I can understand it very well.


Nakamura:
I myself, 10 years ago at MIT, I was at Stanford University five years ago, so I felt nostalgic the sight that comes out in the movies.

Natsuno:
I remember only party scenes (laugh)

Nakamura:
I do not understand something good (laugh) There is tremendous reality. As a movie, director David Fincher is also making a "fight club" drawing a parallel world of dual personality, but this work also depicts the versatility of Zuckerberg, what is the truth Although I do not know, although it is one thing that is being seen, like one "Karasawa gate" or "12 angry man" that various perspectives are made from various people, it is one way to see it by various people I draw a different world.
I wonder what genuine Zuckerberg made on making fecebook and what the thoughts of the people involved were. Zuckerberg seems to have told this movie that "It is only clothes that are truly correct", but I think that you have images of Zuckerberg, everyone.

In the beginning what kind of people are there in the hall? Is it about half that of Keio officials? (Venue, about half as much as a hand) workers (hands rarely at the venue) few ... ... Who is the person who has decided to find a job? (Many of the venues are rapping handsets) It seems that there are quite a lot. Who is going to go to SNS in that? I do not have time to raise the venue. Hiring Who wants to start a business? Who would not do business if you do not start a business? (Almost no hands) There are hardly any. Who is using Facebook? It seems that it is not all members (sparsely hands). Who is using Natsono's GREE? (This is also sparse bait) I do not use it much. What are you doing Mobage?

Natsuno:
Mixi Is your company? (There are lots of hands). Nico Dou? (Many are raising hands)

(Venue lol)

Nakamura:
Today there are neither Nico movement nor Ust, it is an unusual event as a recent live. Who is most of SNS done on PC? Mobile version? Oh, after all it was Japan (mobile version was more handsome).
First of all, let's talk to Zuckerberg's portrait. Mr. Iizuka, please.

Mr. Yoshiohi Yoshimita, 2nd year of Graduate School of Media Design, Hisashi Ito of 4th year in the Faculty of Commerce.


Iizuka:
It is Iizuka who is hiring at the IT industry. The movie Zuckerberg thought that the face was very similar like the real thing. And I received the impression that he is not a manager, but a genuine programmer, a craftsman. As though Mr. Natsuno made i-mode, I think that Zuckerberg made Facebook, but I wish I could talk about what I feel like making a business from 1 I will.

Natsuno:
Perhaps I think that the person called Zuckerberg is close to the feeling I was doing before making i-mode. Exciting at the moment and making exciting and steadily, things move in front of you, this is fun. At first it worked fine along this way, but it stopped working on the way ... ....
I think that there is a pattern to do in the place of making new things among large enterprises and making their own money in places where there is nothing and making it with ornamental money, in the place where all the lives collapse when it becomes useless It is. So, entrepreneurs are great, it is a big deal to be said that people entering a large enterprise are not taking risks, he said that they are doing entrepreneurs because they can not enter large companies, about 80% of entrepreneurs I guess. Such a person can not do a big job by entrepreneurship after a large enterprise.

Although I may start a business or enter a large company, I think that about 20% of those who want to do big things anyway or who have something to do as a mission are entrepreneurs. A person who wants to improve the world better than Roppongi. Although it may be too cool for saying that I want to do better in the world, someone who wants to make the world interesting somewhat. You have both Zuckerberg, do not you? I would like to do interesting things in the near future, and it's more fun if there's such a thing. The Winklebos brothers who came out in the movie thought about Nanpa on the main, but Zuckerberg is a little broader view, and if it can be done on the net that it was originally that the club system was realized like the club system It was an idea that it would be pleasing. This is a bit different dimension.

When I started i-mode for the second time with docomo, I will do a new job at docomo, so I thought that I would like to give the impact to the world anyway by using this platform as much as possible. So, what is au doing, what KDDI does, what J-PHONE of the day is doing, and such a story like garbage. I thought that I would like to do something that would change my life more than that. To that end, we need something that we are holding alone, of course for business, but we need to keep some parts open. I want to do a big thing, I was strongly motivated to make a big change in everyone's life. Because of that, money does not remain at hand at all ... .... Facebook has a story like 2.5 trillion, but Facebook itself has produced only profits of tens of billions of yen, right?

Nakamura:
Mr. Natsuno, are not you getting rich?

Natsuno:
It is not getting on. Last year i mode earned 1.5 trillion bills.

Nakamura:
I hope I can get around 1%.

Natsuno:
It sounds good. Because 1% is 15 billion so ... 0.1%, even 0.01%. Well there is no shame (laugh)


As you can see from this movie, who is the most contributing to Facebook? People might be at Mark Zuckerberg at the center, but if you do not meet the Winklebos brothers at that time, that idea is not there. In that sense, I feel as though I'm busy. Also, if Eduardo does not issue the first money, the story does not move in the first place. Who made Facebook, is not necessarily Zuckerberg alone.

Nakamura:
Zuckerberg is a successful entrepreneur, but other people like Microsoft's Bill Gates, Apple's Steve Jobs, Google's Sergei Brin, Larry Page, but what kind of type looks like these people Falcon?

Natsuno:
This may be slightly different from today's story, but if you watch this movie and think about it, there is a difference between Japan and the United States, the earliest American venture stands up is 1, 2, money is what.

When founder who has a great idea launches a company, there are a lot of guys like Sean connecting funds and founder, who did something young. Even such a guy received respect from the fund, and although this work suddenly made an investment of $ 500,000, such capital comes in first, then money of 5 billion dollars comes in later, that kind of thing Burn, burn and money come in the wind. When capital enters, the side that puts money wants management to be proper, so we will change the role well.

It is not a business talent because it is a founder. Because it is a founding member, it is said that it is necessary for the company afterwards ... .... There are also talented people who have the talent for the establishment and have a talent to make the company big. Just a moment, one in 100 people. So, in a nice shape, when a capital enters, a professional manager enters and replaces the talent. In the movie, Eduardo is at the beginning, Sean comes in after that ... so different people come in and go in and on.

The same thing can be said to Google, I think if Sergei and Rally had been running forever it was crushed earlier. Eric Schmidt entered there as a professional manager quite early, which was great. People and money are supplied from the company at the growth stage.

On the other hand, in Japan, the management of the company listed in the first half of the 2000s remains almost unchanged. Everyone who is mobile related know everything, but about 10% is suitable for management. The rest will grow if everyone switches after all. Companies with higher market capitalization are fewer in venture mobile companies listed in the first half of the 2000s. Shareholders are noisy in America, so the founder should have been happy retiring anymore. From the aspect of social system, the difference between the environment of Japan and the United States often appears.

Nakamura:
Since business talks came out, Mr. Yoshita says about business.

Yoshimuta:
I'd like to ask Mr. Natsono, but I'm worried about why the Facebook SNS has been so successful, such as Friend Start or MySpace. Why was it possible to collect 500 million users while suppressing other SNSs?

Natsuno:
SNS is how quickly the person swells, the characteristics that the startup of the initial is important is decided, MySpace was launched early, but there is a place where people who want to send something concentrate and use , SNS of those days were many like being on the extension line of such blog. It was the main subject that followers were attached to minority callers.

The great thing about Facebook is the subject of the participants. There are many friends, few guys, and so on, but each can enjoy themselves. It is almost the same as real human relations. Users started with a fairly equal relationship and started from Harvard, but I made a world that there are various ways to enjoy if I open my page even though I do not transmit.

Nakamura:
Although faecebook and others came out, is there a company that is thinking that there will be twitter, google, apple, and will be bigger from now on?

Natsuno:
I think that it is an interesting example on Facebook. It is API and open, and it is Zinga (Zynga) that is doing the application on Facebook, but it has a lot of sales and its corporate value is higher than that. However, Jinga relies on facebook for 95% of user activity. I think that it would be better to do it all by business on a business basis, but because it is open, it is not good if another person comes out even if Jinga tilts. Although it is a so-called platformer, Facebook is likely to remain for a long while contradictory structure that existing platforms are mostly worthy of value.

Nakamura:
To say also to Google, it is not to monetize. I tried it even in the movies, but how about paying money with Facebook, in terms of monetization?

Natsuno:
Jinga relies on Facebook as it can develop its business model at any time.
Google is not doing well for the billing system other than the advertisement system, so I succeeded as an advertisement publishing system, but I can not do other things like SNS otherwise. It is American strength that new things come out Bang Bang. Because twitter was not in 4 years ago.

Nakamura:
Will not you come out of Japan?

Natsuno:
Although it is a hand-made miso, I think that Nico Doug is quite able to go out (lol) Nico Douga is like having twitter together with YouTube, Ustream. I wonder if this can be done quite well. However, in order to go from Japan it is impossible to go about the feeling of speed unless the company does not properly accept talent and money, unless these two are properly supplied.


Nakamura:
Once Sony and Nintendo went out to the world, but i-mode could not go out to the world. What is different?

Natsuno:
First of all, it is impossible for i-mode to go out to the world. NTT DoCoMo's communications company is making it. That "Why did not i mode go out to the world?" Is that people who mistakenly categorize the business categories are saying that, the biggest model of docomo is communication charges. In order to raise communication revenue worldwide, there was only acquisition of majority, I think that I should have done why I did not do it. There was money and technology, but I was afraid and I did not do it. So in terms of why i-mode does not develop worldwide, DoCoMo is a domain company, so do not do it because you can not make money by simply selling your device

Nakamura:
Many people think that i did not think that i-mode would go so far in Japan.

Natsuno:
Since I was in 1997 I was thinking "Yes, there was a mobile phone!" At the time, there was no one who thinks that DoCoMo will succeed in the company, and thanks to that, I could make i-mode freely. For example, "501i" or model name followed by "i" was on a car called BMW 328i at that time, "i is cool". That's it.

Nakamura:
That's what happened inside the company (laugh)

Natsuno:
I do not explain in the company (laugh) Inside the company is already "This is i-mode i".

Nakamura:
Let's shift to SNS story. Does Mr Ito go to SNS company?

Ito:
I'd like to ask Ms. Natsono, but Facebook is getting popular in Japan and I am using it recently. It is said that Facebook is going to change the Japanese SNS industry as it is, but what about it? Also, is it possible for Japanese SNS to fight overseas?

Natsuno:
Is not it just Facebook, what is being purified to SNS? Social applications are all about playing games, or rather a game platform. Facebook is a real name, and those who have genuine relationships are increasingly interesting. SNS from Japan is mostly anonymous, real social relations and equals are about equal to high school students, SNS is anonymous when it becomes over university and another one exists as avatar.

It is not fun if Facebook is not a real name. The more you enter the high school you graduate from, the college you are from, or the like, the more interesting it is. When I put in such kind of things, I will tell you more and more "Is this person a friend?" If it is getting pretty well and it is not a real name, I do not know the pleasure of Facebook at all. This is a little different from SNS in Japan. Therefore, I am afraid that I will not compete directly.

Nakamura:
On Friday last December, Mr. Nanba of DeNA came to my class, but my business model is different from Facebook at all.

Natsuno:
That is, if you compare Facebook and Jinga if you compare it, you can not do it. Because DeNA is basically to make money as a social application, there are advertisement income etc. in the base.

Nakamura:
Is there anything like that in DeNA or GREE in Japan, such as going abroad and doing business?

Natsuno:
The media is not noticed and it is surprising, but the most energetic companies in Japan are DeNA and GREE now. These two are doing business on basic garage. It is not a smartphone or a PC. The strength here is hard to bring overseas as it is. Japan is said to be like Galapagos, but for content providers it is a success. On the other hand, overseas, content charging has failed, because the carrier gets 40% or 50% over time. So it will not be easy to open. In such a situation, simply bringing Japanese way of doing things will not succeed.

Nakamura:
Although I think that it would be better for Japan to do something that would like to challenge globally, but there were differences in the university, even in the movies, but Mr. Natsono is Pennsylvania, such an American university and a Japanese university Is there a difference?

Natsuno:
What is said in Keio ... ... I went to Pennsylvania's Business School, but as one of the MBA's curriculum, the lesson was "How the Internet Affects Real Business" in 1994 I was there. In 1994, Yahoo! in the United States in December of that year. It is the year when the first commercial browser "Netscape" came out. So I happened to take classes and my life changed.

However, as it is a business school, it is not IT as technology. In the movie I happened to say that I could do the coding, but actually I need a comprehensive power, technology is one element and I have to go from various findings. It took me that the class was in 1994. It is when I am 29 years old.

Nakamura:
Zuckerberg made faecebook when it was 19. What were you doing at the time?

Natsuno:
I do not understand it at all. I was in Waseda at that time. Oh, I am Waseda (lol) Mr. Nakamura is Kyoto.

Nakamura:
Well, shall we ask questions from the venue?

Venue:
What is the future of communication such as real, net, social?

Nakamura:
I hear it is huge. How is that?

Natsuno:
I think that history of outgoing call history of all of your mobile phones, incoming history, and e-mails are many with the person you meet the most in real. I call it a dilemma of telecommunications, but it is said that it is a tool to communicate with people in the distant place by being able to contact anywhere, such as e-mail or mobile phone e-mail, but in reality she There is an explosive increase in communication with boyfriend, danna and wife. In other words, there are real human relationships, there are also virtual human relationships, most of them overlap. In real name SNS called Facebook, both are overlapped.

In other words, humans do not change their behavior patterns so much, but only the way of communication changes rapidly. I am wondering if this is a good thing. It is not good that crime is occurring using anonymity, but how to eliminate it is going to work well in the process of society getting used to it, so I am optimistic I'm watching it. He said that wanting to communicate with this person will soon come true, it will become a happy society. This is basically a happy thing for humans. However, society has to adapt properly.

Nakamura:
It has been 15 years since the Internet and mobile phones became popular in earnest. I was able to do what I was doing in the real world until then on the net. In the coming decade, I think that the reverse will proceed. In other words, what we can do in the virtual space sticks to the real world, and I think that mobile devices will disappear and will be connected in such a space.

Then, I think that everything that is said to be "such technology or new business will happen" will all occur. For example, power shift from producer side to consumer side has already happened.ザ ッ カ ー バ ー グ is a student. Students who are originally consumers, users will make a new world. While becoming convenient, inconvenient items will disappear, CD shops will disappear, and such dynamic changes will occur more and more. E-commerce is about 1.8 trillion now, but real commerce is about 135 trillion yen. Only 2% has been digitized yet. The remaining 98% will progress rapidly.

Meanwhile, as fun things will increase, things in trouble are increasing and how to solve it. It is not us around that, but your fantasies are tested.

Finally, would you like to ask the venue what the future will be like? Who thinks that package CDs, paper, books are gone? Still much remains? (Does the latter raise a lot?) Who says that among venture companies in Japan is increasing more and more? Who is that a big company is a strong society? (Nearly half of the venue is raising hands) Is this about half? Who is Japanese in the world who is going to increase industries in the future? Who is a pessimistic person to win? (There are lots of latter hands) ... There are many.

Natsuno:
Is there a chance, but who would not be useless like this? There are people, things, money, technology, all in Japan. If it is in Japan, is not it relieved to first assign a new employee? Is not it over time, new employees in Japan find their job hard? Such a country, because it is not (laugh). Because in America you think that you can return if you have no direction. It is told how the level of education is, but that is not the case. There are diligent human resources in Japan.

There is money, too. Individual financial assets is 1,400 trillion, while those in companies are 200 trillion yen, together with 1600 trillion yen. All the funds are covered in Japan. Among them, JGB issuance is 900 trillion yen, but since it still has 700 trillion yen, it is considerable.

And there is technology. A lot of new ideas came out and it steadily got up. And element technology is pretty. Because there are lots of craftsmanship like craftsmanship.

But what I do not have is leadership. People who are entering a large corporation from now will have a feeling of distension. The executives of companies you enter from now do not know their products more than consumers. Because the Board of Directors is composed solely by people who are eating the same kettle for 30 years. There is not such a thing in the world. I have been able to go out to the world until now because I had growth power as a country and I am lucky in a sense.

Since there is no economic growth potential as a country now, we must do differentiation, or do something strange. I have to hire strange people like Zuckerberg. I believe that Mr. Masayoshi Son will be the president of NTT in order to regenerate Japan, but if someone who is not an ordinary person comes up to the manager of the company, Japan will also play . Where a strange person is doing the president is an opportunity.

Nakamura:
Turning over, if leadership comes out, there is still a chance in Japan. Who is the student at the venue who has something to say?

Venue:
Would you do something fun then? Zuckerberg.

Natsuno:
Life in the future, the guy is dark, I heard that this movie remains (laugh). For success in life, I think 70% is luck, even if I make the same talent and effort, I do not have to be lucky. I know by trying it several times, but I do not know if I succeed in the first one. Zuckerberg earned enough money to live, so in the future his life may not be fun. ...... I do not know. You may find something interesting suddenly. It may wake up to activities to save refugees in Africa. Or you might make Kepp Zakkerberg Memorial in Keio. By the way this place was donated by people from Kyoto University (Hiroshi Fujiwara) (Laugh). It is Keio's strength. You can collect money and intelligence from other universities.

Iizuka:
I went to Silicon Valley in September and it seems that Japanese people can make a service that is pretty much in the way they look. I am very fond of Nico Dance and I am thinking that people who are here can create services that can be used around the world ten years or so.

Natsuno:
Do it now, now! It will be an excuse to say after ten years. If there is an idea I will do it now, if there is no chance there is no more opportunity!

Iizuka:
Well then I'll do it now! (Lol)

Yoshimuta:
In the movie, Facebook has exceeded 1 million people and I was wearing fireworks, but it is getting nice. I would like to experience such things.

Natsuno:
It's half a year after the service is started as one million people are i mode, but the office was not such a wonderful place ... .... From inside the company "Well, it's amazing," it is said that the difference between Japan and the US is big. Osans do not understand, what is amazing? One million people can get there soon.

Ito:
I will negotiate to SNS and go from April. I told you that it is impossible to expand the world here, but I would like to do it in the world somehow.

Natsuno:
Ah, no different. It is not saying that you can not fight absolutely, not because you can not do it on models based on Japanese mobile phones, it does not mean you can not fight as a company.

Ito:
Thank you very much.

Nakamura:
That's why it's over with this.

(Clapping at the venue)


SNS "Facebook" which can deepen communication with friends, colleagues and acquaintances was created for students at Harvard University, now has 500 million users, founder Mark Zuckerberg is the world's youngest billionaires It is. As Natsono et al have said, things that pass from Japan to the world are not quite popular, but like this movie, suddenly a surprising genius may produce something that I have not seen before .

People in the IT industry are a must - see, and those who do not want to see it are movies that I really want.