Various know-how for giving ideas "When ordinary people have meanings" 7 articles

What creators playing a leading role in CM production are making works with idea methods and points of view? Notice that, NHK "NHK Mini Movie Grand PrixIn the page of "Masterpiece How to make Mini Movie"We have opened a corner called. Every 4 times actually broadcasted on NHK has become available for viewing on the net as it is, especially Toshio Anzai, the CM planner, the last roundWhen ordinary has meaningEspecially the times concerning the technique of reaction such as "It was excellent.

The content of the talk itself is mainly the content which narrowed down to the point "How can I give an idea?", Covering the basic strategy on ideas and points of view for giving ideas and projects, to considerably different genres It can be applied, it is becoming a very useful story.

The summary of the seventh article is from the following.
NHK Mini Movie Grand Prix
http://www.nhk.or.jp/minimini/m07juku/


There is about 15 minutes per one


Introduction of Mr. Toshio Anzai


◆ piece 01: "To wash out of my memory"


To remember is to remember. There is nothing 100% new in this world. It is memories of a child as a child, memories of nostalgia, feelings that I just loved it, I remember that a bit. Nothing can be found even if looking somewhere far. If there is an answer there is only in my own stomach. It is important to remember and what to remember. In other words, memory. There are many kinds in memory, but among them are said to be unedited memory "QualiaIs quite large. And the memories edited exactly are called "education". It is gathered from various people and is efficiently made, so it is advantageous to have education. Reading the classics is a way to increase the breadth of education. RecommendedGreek Mythology. There are various indexes, there is no doubt.

◆ piece 02: "Find something similar in shape"


analogy, Similarity, things that are similar, the same thing, and at the very least. Although it is exactly the same, it is often the beginning that forcibly comes up with something to say that it is totally different. The most winning among people's memories is "the same shape". Moreover, it is even better if it is the opposite.

For example, such shapes are similar to candles and similar to water drops.


It may be in the memory of a person to have a similar shape. One is water and the other fire. How does it feel when it lives together? That. To tell the truth, it is not almighty, but the most orthodox way that will never get stale. The essence is the royal road.

◆ piece 03: "Find something similar in meaning"


"Nuclear umbrellaSuch a way of saying. The meanings are the same, the meanings are similar. It is said that the meanings of the expressions are similar and that the story gets bigger and wider, easy to use. It is used in various slogans and slogans. Conversely, there are many stupid things. It is not interesting to those who are watching as much as they are pleased with thinking. Because it puts value and meaning into symbolic things, there is no room for a watcher to imagine. But if the shapes are similar, what does this mean? I still have a place to make her think. It is easy to use but easy to think but not to jump easily. Even if it is painful, the person who searches for something similar in shape often works well.

◆ piece 04: "Use words efficiently"


The most efficient expression element to convey meaning is actually words. Words are the only things to say, so if you say "love", apart from whether you feel love or not, just to present the meaning of "love" is the most efficient language. Because speed is fast and everyone can use it, depending on the usage of the word if not used well, the quality of the creator himself and the image will be known with one word, and it will be known so much. Although it digs a grave hole when used for the weed, when used well it has great destructive power.

◆ piece 05: "Use common material video material"


Where motivation is for the person who is making it, motivation is my motivation. Eventually it will be "my". That will be your "originality". Then, I think that the image must be original, I think that the image being drawn needs to be special order made, but it is not always the case. The special custom made image is the first step towards boredom. It is only a matter whether the person 's feelings are finished or not, and it may end only with difficulty for those who are seeing it. "I do not know" is "bored".

It is better to make the video material a common one. First of all, it is "I know" when common things come out. I want you to think that if the material has meaning that you do not think about. Although it may be successful with Special Order Made, even if it is fun to wear with a strange appearance from the beginning, it will be "Oh yeah yeah." If it is a natural one and it can express a very strange meaning or a very important meaning, it will be very successful.

◆ piece 06: "React physiologically"


There is "Umeboshi".


From brown to fairly red ones, from soft crumbs to hard plums almost like cream, when looking carefully, when you push it with your fingers a bit, if you look in the detail look how many salt grains you pick Or is floating ...... Does this go wrong when talking like this?


A physiological reaction occurs only by adding a little explanation to the word "Umeboshi". I do not understand, It is the ultimate thing beyond the traditional thing that it is not interesting, not interesting, not comfortable, not bad, neither hate nor repentance physiological reaction to most people.

There is the word "Higurashi".


When it comes to autumn's sad feeling, lonely feeling, parting feeling, why is it the word "Higurashi". However, Higurashi has been singing since the rainy season. However, I think that it is fall Oh when Higurashi crows. This is not as much as Umeboshi, but it is emotional rather than menstrual. It is a "regular" thing that forcibly reacts irresponsibly.

◆ piece 07: "Add a feeling to video with sound"


Even if you say video, it is better not to merely think of it as video. It should be said that various elements entered into the picture. First of all I think that the most important thing is what we see with the eyes, but the images are seen only by the eyes, and they are nothing other than what we see with our eyes. But the sound is different. Sounds are not restricted by what we are seeing. There is no mind in the image, and there is no lead by the sound, it does not feel pleasant to the image. SE (sound effect) is one that can not be evaluated. There is no choice but to listen to the music, especially when there is a picture. Effective sounds that are made well have the effect of reconfirming the memory of the viewer. A robust way to express your feelings is music. Either original or famous songs do not matter. In short, "melody".

Also, the last bonus was excellent. Here is the part.

A young person brings up a project and comes to show it, how to listen whether this is OK. Did you get together with everyone? I feel like being asked. I feel like I'm going to be with everyone. When putting it around the world it's not easy to forgive as it is with everyone. It is wrong to think that you must make an answer by receiving it as a problem if given a task and not bringing in an answer. If you do not go with problems, take problems and let them solve them. If you solve it, I will compliment you, I will tell you about the human beings. You understood, well. I feel like that. Although it sounds as if it is exaggerated, it is good to praise secretly though. It is fun to think that those who pose problems rather than bring answers think.

In addition, it is named "How to make mini-mini video"PDF file that is also 4.7 MBAnd the way to make animation is summarized "Kanan animation club ★ Toyomura report"1.49 MB PDF fileIt is a must-see.