"IPad vs magazine", what is the problem with the e-book market on iPad?

The Japanese-speaking world has been totally left behind as it appeared in the rumor, and we have to offer a question mark as to how much the publisher and others have begun to tackle e-books with a large scale ...... It seems to be like a feeling like that, but if so, what has become of the United States in the United States?

So, I focused on magazines and looked at the actual situation of American e-book market. Details are from the following.
IPad vs Magazines | Printing Choice


At present magazines issued in the United States are 1133 magazines in total. Total sales of magazines in the US are 4.5 billion dollars (about 383.7 billion yen). There are 40 magazines officially offering iPad applications as of July 2010.


By the way, the most popular magazines (via newspapers like newsstands or things like kiosks selling magazines) are "Reader's Digest" with 8 million copies a month. Magazines with the largest number of subscribers are "AARP" with 24 million copies. Meanwhile, the best-selling magazine on the iPad is "WIRED", which is 95 thousand downloads per month.

And the biggest problem is the price. Looking at the case where you are sending out real magazines and e-books for iPad, "TIME" is $ 4.95 for real magazines and $ 20.00 for an annual subscription. On the iPad one copy is the same price as a real magazine because it costs $ 4.95, but there is no discount on annual subscription, which is $ 254.00, which is $ 234 higher than real magazines. The same problem occurs in most magazines, as the cause is that iBooks on the iPad do not yet support the sale model "regular subscription". Therefore, we have to purchase every issue.


In the case of "WIRED", the number of sales on the first iPad isIt exceeded the number of real magazines sold in NewsstandHowever, if you include other things than those sold in Newsstand, a number that is equivalent to 13% of the total total number of printed versions has been downloaded on the iPad. It is a fair percentage.


On the other hand, the explosive death was "GQ", the number of downloads for the first iPad version is slight365 timesIt has become.


The American magazine industry has gained sales of $ 4.5 billion in real printed magazines printed, and if calculated on a price of $ 4.99 per iPad's e-book, it will not actually be downloaded 900 million times on iPad It does not match the price. Or, in the case of a magazine, since advertisement revenue of 25 dollars will be generated for each sale of a magazine, for every iPad owner at the moment (3 million units sold from April 2010 to the end of June) is $ 4.99 If you want to download an electronic book of 54 times per person, it seems that the industry as a whole can be maintained as it is.


What it is, the fact that e-books become the main market of magazines is still a reality that is going to be ahead ... ....