What is the "Authorized Japan Apple Reseller Agreement" that Apple products can not be sold except for the retailers that have signed up?

Yodobashi camera to the official websiteAccording to Apple's intention, it posted that Apple products such as iPod and MacBook can not be sold on online mail order site "Yodobashi · dot · com", etc. In addition, major electronics mass merchants stopped online sales of Apple products To beAs I mentioned earlier, a reader caught a very interesting story.

Apparently, companies are no longer able to sell Apple products behind the scenes, Apple has become a new necessity to sell Apple products "Authorized Japan Apple Reseller AgreementIt seems to be related. I also contacted the various places on this matter by phone.

Details are as below.
According to the tipster you received from readers, Apple for the retail stores, retail stores in order to deal with Apple products and Apple "Authorized Japan Apple Reseller contract (AAR contract)It is said that we introduced a new system from April that it is necessary to conclude.

Regarding the conclusion of the AAR agreement, according to the contract signing process specified by Apple, in addition to the interview at Apple's office in Tokyo, the review of Apple will be carried out separately. In addition, details of criteria for judging are unknown.

In addition to Apple and retailers as well as companies that wholesale Apple products to retailers,Authorized Japan Apple Distributor AgreementIt is said that it is necessary to conclude a wholesale company and it is not allowed to wholesale wholesale Apple products to retailers that do not have an AAR contract.

In the "Mac & iPod store" of the mail order site "Amazon.co.jp" which has already entered into a sales contract with Apple in the United States, as a proof that Apple was approvedAuthorized Reseller"It is written.
Amazon.co.jp Home Appliances & amp; Camera: iPod touch, nano, shuffle, case for iPod, transmitter, headphones, Macbook, iMac, Mac software


As for the circumstances leading to the discontinuation of Apple product sales at "Yodobashi · dot · com" and the AAR contract etc. When I contacted Yodobashi camera by telephone, "I can not answer any circumstances or anything like that"It was a reply saying.

By the way, according to Talekomi from another reader, all of the best electric stores in Kagoshima will be the franchise of the best electric company head office in Fukuoka "Kagoshima Best Electric ApplianceHowever, under the influence of Apple's measures, all the best electric appliances in Kagoshima prefecture, Mac and iPod, as well as accessories to one Apple product seems to be unable to handle.

And when I inquired by calling the Kagoshima best electric appliances in the editorial department in fact, I admitted that all Kagoshima's best electric stores are franchise stores, "Apple products will be finished selling Apple products at the end of May with inventory-only sales in stores"It was a reply saying.

So why is Apple doing this kind of distribution in distribution, is former Apple's American headquarters vice president and now Mr. Naoku Fukuda, senior managing director of Nippon Telegraph and Telephone Corporation, said that this time Apple's Regarding measures, we mention distribution reforms that the company once used in 1998 reduced the handling stores of Apple products from 3,500 stores nationwide to 98 stores nationwide.

Through this reform, the company has succeeded in overwhelmingly reducing the distribution cost and succeeded in reducing the product price greatly. In addition, Apple will pricing from the beginning to lower the distribution cost when launching new products, so if the movements are successful this will lower the price of Apple products released in Japan will be lower than in the past is.

Togetter - Conclusion "All Apple products halted online sales of Yodobashi etc - Naoku Fukuda's Tweet Summary on Apple's Distribution Reform"

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