Sony will reform the brand strategy of VAIO, another company's "VAIO" will also appear

Since its first release in 1996 of "BIO-MICRO TOWER PCV-T 700 MR" in the US, it has a sense of being established as a personal computer brand of SonyVAIOHowever, it became clear that reform of the brand strategy will be carried out.

VAIO is divided into two versions, one of which is "VAIO" which Sony himself handles, and the other is "VAIO" which should be said to be a "third party version" that other companies work on.

Details are as below.
Sony announces "division two" VAIO laptops | News | PC Pro

According to an interview conducted by British computer information site "PC Pro" against Sony's VAIO business headquarters Ryosuke Akabane, Deputy General Manager, Sony reformed its company's PC series "VAIO" as a new strategy, It seems to be divided into two versions, "VAIO" as usual, which develops and sells itself, and "VAIO" developed by a third party.

Besides Sony's sale of any VAIO, third parties can freely design VAIO, but with regard to third-party version VAIO, the style and taste of VAIO that Sony has built so far It will be equipped with the "ASSIST" button etc. which is mounted on the latest model VAIO.

Regarding the quality standards of concern, both Sony version VAIO and third party version VAIO are supposed to be in line with the same quality standard as existing VAIO, and the reason for accepting the development of third party version VAIO, While providing VAIO with the VAIO installed, it incorporates the good points adopted by third party VAIO and says what we can feed back to our products.

By the way Sony is planning to raise the sales volume of personal computers from 6.8 million units in 2009 to 10 million units, although Sony is unofficial. By the way, Sony is planning to offer online services such as distribution of movies based on the PlayStation Network to TV, PlayStation, VAIO , Sony Ericsson's cell phone and so on in a manner that crosses it, we are revealing that we intend to compete with other companies.

Mr. Akabane did not reveal the timing of the start of a specific online service, but we anticipate that "PC Pro" will be the end of 2010.