A record of 4 month sales graph, etc. that sold WordPress paid theme is being released

WordPressVarious themes are circulating around for free,Paid ThemeMany have been sold, among them in November last yearGPL"License released"Basic Maths"Was pretty simple but had both impressive design and excellent functionality, so it was picked up in blogs here and there and it was one of the famous paid themes abroad in overseas.

Valuable data on how much such "Basic Maths" actually sold was released publicly. On the net there is written what kind of sales number the paid theme boasts while having highly qualified themes free of charge, and there are points when selling it.

Details are as below.
Subtraction.com: Adding Up Basic Maths
http://www.subtraction.com/2010/03/31/adding-up-basic-maths


This is the fee-based theme, the sales page of "Basic Maths". As a point to be appealing to sell because it is quite reasonable,Micro formatYou can see that it has a feature that it has features such as correspondence, various color options, widget specialized for this theme, flexible customization of archive and tag, source code with clean and adequately commented.


Show how it actually worksDemo pageAlso available. The part where the mouse cursor is on changes color so that it is easy to understand.


After releasing this fee-based theme, it became an opportunity for people and friends to listen to this entry "Frequently sold?", Which is the reason to release this entry. In conclusion from the conclusion, "It is a healthy sales Although I am satisfied with my earnings, I am not remarkable, but that is not enough to quit my day-to-day work. " Also, as I learned from starting selling fee-based themes, I began to understand that there are very few things that have succeeded by selling such a fee-based theme for commercial use.

Let's actually look at the data. It was released on November 14, 2009, and the price was $ 45 (about 4180 yen). Below is a graph of sales figures for 4 months from November 2009 to March 2010.


He said that he decided not to worry about doing anything more troublesome for paying themes unless it sold at least 200 items as the initial goal of sales. In other words, you want sales of about $ 45 × 200 = 9000 dollars (about 830,000 yen). This amount is about the reasonable minimum sales that can cover the effort paid by the author and developer who wrote this entry for two people together. Therefore, it seems that I thought that it would be good to sell about a dozen each day, but in reality it did not become so, but eventually when it was combined with the latter half of the sale time it was almost possible to achieve figures close to that about.

Next, the chart looked at each day is Kore.


There are zones of green and blue, but this color-coded part is from Christmas to New Year 's day,Temporarily lower price from $ 45 to $ 30 for a limited timeIt shows the sales when you do. I think that it was already sold to those who wanted to get it at the early stage as a reason for price cuts, and because the sale was very stagnant per week before actually dropping prices. Although I predicted that there would be things to lose by lowering prices, I was able to get many things in fact with the opposite. As soon as we dropped down we started selling at a furious speed, we sold as many as 90 in a week, even bigger shocks were to sell a lot on the last day of the price cut period, December 31st. It told me that he knew how much time-sale price-reduction sale has power.

Next, this is the sales number graph when looking at weekly.


The momentum of the first start is very terrible, gradually declining towards the holiday season from then, it jumps up again with a limited price cut sale, and thereafter it is feeling that it is flat at the usual level.

Furthermore, the point to notice in this graph is the blue zone. This is something when it is advertising a fee-based theme. In the last week of January, I used a pretty famous ad network and advertised on a lot of blogs so that it appears in a small number but often used desktop applications. However, as you can see from the graph, the result was hardly effective. This is because the percentage of people who have purchased this paid theme already is very high, the overlap is too much, or the creative of the advertisement (design such as banner) is extremely bad, or the performance of the conversion Was it too bad thing, it shows that kind of thing anyway. It may have been worse if I did not advertise.

The total sales will be 22,000 dollars (about 2,400,000 yen), and further that the tax deducted from here will be the remaining sales. Paypal is used for payment, and Paypal side is probably earning about 800 dollars (about 74,000 yen) only by the commission, and you can see that people with platform can earn again. In addition, considering on the average value, we expect that total sales should be $ 40,000 (about 372,000 yen) in November 2010, that is, one year after release is.