The first Evangelion machine with a total length of about 80 m appears in Hakone, and a campaign to turn the Lawson Hakone Sengokuhara store into the 3rd New Tokyo City store starts on April 23.

Lawson will carry out a campaign to commemorate the release of ' Evangelion: 2.0 You Can (Not) Advance' Blu-ray and DVD. In addition to the release of all 23 types of original collaboration products, the Lawson Hakone Sengokuhara store will become the '3rd New Tokyo City Store' for a limited time, and the first Evangelion machine with a total length of 80 m will appear in augmented reality.

Details are as below.
Evangelion Campaign ｜ Campaign ｜ Lawson

The first AR Evangelion machine appears in Hakone-Tie-up products and stamp rally will be held at the same time- 'Evangelion' campaign will be held

The campaign is quite large, and for a limited time from April 23 to May 17, the Lawson Hakone Sengokuhara store will be the decoration of the 3rd New Tokyo City store, and it will be a store that seems to have blended into the Eva world. It seems to be.

The image of the appearance looks like this.

The interior is also Eva-like.

Also, from April 23, the 'AR Evangelion Unit 1 Appearance Project' will start. This is the first event in the convenience store industry that utilizes augmented reality (AR), and by downloading the original iPhone application (Lawson Evangelion AR application) from Lawson's dedicated campaign site and holding it over a specific location, the first Eva machine with a total length of about 80 m can be released. It will appear.

The image is like this. Eva's height is set to 40m-200m when making a TV animation, considering the appearance at that time.

From April 27th, all 23 types of Lawson limited original products will be released. We have a variety of products, from products that reproduce the tastes that appear in the play to products with characters printed on them, and the first 80 people at each store who purchase two target products will receive a limited edition clear file as a gift. Or, if you collect and send 5 application tickets, you will win the original figure.

The following 23 types of original products
Karaage Kun Regular / Unit 1, Unit 2, Unit 0: 210 yen each
Karaage Kun Yuzu Ponzu (with a gang) / Temporary Unit 5: 210 yen
Rei Ayanami's special strawberry jam bread: 120 yen
Asuka's special chocolate cornet: 120 yen
Shinji-kun's miso soup: 158 yen
Evangelion Garlic Ramen Char Siu Nuki: 198 yen
Misato Katsuragi's curry ramen: 198 yen
UCC Cafe Latte (Evangelion) 200ml (4 types in total): 179 yen
Snack potato chips (Shinji's delicious taste, Ray's garlic salt taste, Asuka's pepper chicken taste, Mali's Italian salt taste): 105 yen each
Evangelion New Theatrical Version: Broken Wafer Special Edition 2: 105 Yen
Evangelion Gum Pot 2 (2 types in total): 698 yen
Evangelion Mini Case (3 types: 399 yen)
Evangelion Memory Card Case (6 types in total): 399 yen
Evangelion Entry Plug Tablet (3 types in total): 399 yen
Evangelion B6W Ring Note (3 types in total): 420 yen
Evangelion Eraser (3 types in total): 105 yen
Evangelion ballpoint pen (3 types in total): 630 yen
Evangelion Adtish (2 types in total): 168 yen

During the period from April 27, if you touch Loppi at Lawson store with your mobile phone, you will be given an original quiz of 'Evangelion New Theatrical Version: Destruction', and if you answer, you will receive one original standby image every week. In addition, if you answer all the questions (24 questions) correctly during the period, you will receive an original prize.

From May 11th, the original Ichiban Kuji Compact (400 yen each time) will also start.

It's a fairly large-scale collaboration project, but personally, I'm also wondering how much the 'Evangelion New Theatrical Version: Destruction' BD will sell.