The world of "Tachibana animal" that collaborated too much and became fashionable, and finally to 3D this year

Known for "Taban child animal" and "Asparagus biscuit"GimisuHowever, there was a booth expanding its presence that is not comparable to when sold at supermarkets and convenience stores.

Fairly ambitious items such as "Tachibana Animal" collaborating with fashion brands and well-known universities and the new generation 3D confection "Tachiko Animal 3D" are displayed, and we can discover new aspects of standard products It was. Besides that, new products and overseas sales packages were introduced.

Details are as below.
Sweets gymnisium

Anyway, before the showy Gimbys booth. I had a presence overwhelming other booths.


While releasing an intense sweet scent,Chocolate fountainHe was rising up. A companion beside me gave chocolate to asparagus biscuits and was able to taste it.


In the corner of the booth is the spirit of asparagus biscuit and the omission shell. There were no people inside.


The products sold abroad are lined up.


In China, "Taban child animal" becomes "pleasant animals rice cakes". Cow is shouting "FREE!" On the package on the left, but what on earth has it been released from the curse (Jibu)?


In the English-speaking world, "Tachibana animal" seems to be "Party Animals". This is a cup type that can be eaten with chocolate dip.


The design of the animal is slightly different depending on the language written in the package whether it is conscious of the sales area.


I've appealed "60% increase", but how much was the original content amount on the whole ...?


"Assorted pleasant animal rice cake". It feels strange that candy is packed like a bag ramen.


There were five packs of sachets. The fact that there are various variations may be that it is accepted even in foreign countries.


"Tachibana child animal" seems to be collaborating with various fields.


Approximately "Unknown child animal" images are not linked, surprising collaborators are lining up.


EASE DESIGNAccessories completed by collaboration with.


The university original package where Keio University's school chapter was decorated in the middle.


Mascot character of French luxury goods store "Colette"Caperino & PeperoneA collaboration package with. The color taste is calmer than the usual package, it is a fashionable feeling.


Here in October 2009 the magazine "Numero TOKYO" opened for a limited time at Isetan Shinjuku storeArt · Convenience StoreThings sold at.


Designing a fashion brand "UNDERCOVER"Takahashi ShieldIt is said that the package was remade.


"Tachiko Karate" was developed from the fact that the company's senior managing director was profound in Karate.


The karate model is staggered on the biscuit.


Stationery with motif "Tachibana animal" was also deployed.


New product "Tachibana Animal 3D". "Tachibana animal" which had been active in the 2D world so far is finally appearing in three dimensions.


A real thing was also exhibited.


It seems like you have seen something somewhere close to this, which is tasty and taste, swollen and shaped like a marine product .... However, this is only an "animal child" animal.


I am crazy about 'Gimbis Catcher', a way for people to challenge for free, but there are casually wonderful things written above them.


"Asparagus biscuits" which is a long-selling item were arranged using the entire shelf.


I feel history in the era engraved on the logo.


This is "Shimoi stain chocolate suble" which will be released in mid-March.


"Birthday celebration" "wedding celebration" "pray for success" "fulfillment of great wish" "pray for safe delivery" seems to correspond to every auspicious scene. It was a well-known confectionery maker image, but it was a well-understood booth that you can understand that it is an edge-effective company that challenges new things more and more in cooperation with various aspects.